NielsenIQ: Non-Alc Beverage Sales Decelerate But Remain Strong

All channel non-alcoholic beverage sales slowed down but remained “very strong” during the period ending November 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Dollar sales were up 10.8% in the two-week period, compared to 12.1% in the four-weeks. On a two-year stack basis total dollar sales grew 24%.

Perfect Hydration Alkaline Water Recruits Athletes to Amplify “Live Water Wellness” Mission

Perfect Hydration, the 9x purified alkaline water with electrolytes, has added an impressive selection of ambassadors to its team of professional athletes and fitness experts. As the brand continues to expand its retail availability across North America, partnering with more athletes in a range of disciplines will help Perfect Hydration reach new wellness-minded consumers.

Elevator Talk: SESH, Hylux, Good Dogg Beverages, Freshie, Urja

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Bonnie Shah, the VP of Innovation and Marketing for beverage incubator L.A. Libations, who will share her thoughts, questions and feedback with the participants.

CG Roxane Announces rPET Facility Solar Power Installation and Winners Of Its California Youth Sustainability Awards

CG Roxane LLC, the privately held, family-owned and operated maker of Crystal Geyser Alpine Spring Water, celebrates America Recycles Day and marks the completion of its San Bernardino recycled PET facility’s second full year in operation with the announcement of its new of SolarEdge Smart Panels and the winners of its inaugural California Youth Sustainability Awards.

Review: Fresh Fizz

Fresh Fizz is a new line of all natural sodas made with a straightforward list of ingredients. The Brooklyn-based company has launched with four flavors: Jalapeno Lime, Hibiscus Ginger, Cherry Cola and Lemon Mint.

Buzzard’s Roost Whiskey Launches First Bourbon and Announces Move to Bardstown Bourbon Company

Buzzard’s Roost Whiskey is launching its first Bourbon on Nov. 9, adding to its collection of luxury whiskeys with a launch event at its new home, Bardstown Bourbon Company. Buzzard’s Roost launched its first rye whiskey in 2019, and has since released multiple rye expressions, including Very Small Batch, Single Barrel, Barrel Strength, Toasted Barrel and Peated Barrel. 

Nikka Whisky Introduces New Limited Releases

Nikka Whisky introduces its first set of releases from the “Nikka Discovery” series in the U.S.: Single Malt Yoichi Non-Peated and Single Malt Miyagikyo Peated. The “Nikka Discovery” series will develop distinctive limited editions over the next three years in anticipation of Nikka Whisky’s 90th Anniversary in 2024.

Hangar 1 Announces California-Inspired Botanical Seltzer

Hangar 1 Vodka is proud to announce the release of its newest innovation: Hangar 1 Botanical Seltzer. As spiked seltzer and ready-to-drink cocktails make a splash throughout California, Hangar 1’s take on the trend celebrates what the acclaimed Bay Area vodka-maker does best: farm-fresh flavor.

Frey Ranch Distillery Announces Release of Single Grain Whiskey Series

Frey Ranch Distillery Co-Founders Colby & Ashley Frey are pleased to announce the launch of the first two expression from what they have named their  “Single Grain Series” a line: Frey Ranch Single Grain 100% Oat Whiskey (50% ABV, 375ml, $59 SRP) and Frey Ranch Single Grain 100% Wheat Whiskey (50% ABV, 375ml, $49 SRP).