Could This Bill Legalize Intoxicating Hemp? Here’s A First Look.
An early draft copy of a federal bill legalizing consumable hemp products could circumvent the "backdoor" opened by the 2018 Farm Bill.
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‘Too Good To Pass Up’: Not Beer Launches THC Drinks
Not Beer is not just a sparkling water brand anymore with the launch of a 3-SKU line of THC drinks, focused on value-generation in flavor formulation and pricing.
Nowadays Tests THC Template For Sports At F1 Miami Grand Prix; ‘It’s A Massive Experiment’
Hemp-derived THC brand Nowadays activated at Formula 1's Miami Grand Prix earlier this month, presenting a case study in how cannabis beverages can partner with live event venues.
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Target Begins THC Beverage Sales; ‘Monumental Day For The Category’
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
Ohio Governor Temporarily Bans Intoxicating Hemp Through Executive Order
Ohio's Governor has announced an executive order to ban all intoxicating hemp products in the state for 90 days, effective Tuesday October 14.
Jones Soda Exits Marijuana Mary Jones Drinks, Maintains HD9 Products
Jones Soda is offloading its Mary Jones intoxicating hemp brand to a privately held cannabis business as the drink maker “streamlines operations” and “focuses on core soda offerings.”
Cann Expands Portfolio With Aperol-Inspired Spirit Alternative
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
BevNET Live Day 1: Leadership Lessons & Collective Investing
At BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the current state of hemp-derived THC drinks, among many other topics.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
Afterdream Re-Awakens: AMASS, De Soi Distiller Launches THC RTD
Morgan McLachlan, the master distiller behind adult non-alc (ANA) brand De Soi and botanical spirits line AMASS, is dipping back into an exploding beverage category.
Beer Run: Can THC Brands Find Safety in Three-Tier System?
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
Web Weed: THC Drinks Crush It Online – But For How Long?
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
A Drink With…Ty Gilmore, President Tilray Beverages, North America
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
Hemp Industry Responds To California ‘Readopting’ Emergency Ban
Hemp industry stakeholders respond to the announcement that California has extended its ban of intoxicating hemp products for another three months.
Do Cannabis Beverages Have An Ecommerce Problem?
Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.
Hi-er Highs: Cannabis Beverages Chase THC Dosage
Hemp-derived THC drink brands and beverage-alcohol distributors are growing closer as they seek to open up new opportunities in higher-dose products as value becomes a more pressing metric for shoppers.
Working It Out: Will THC Infused Sports Drinks Improve Category Performance?
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.