Download BevNET’s Natural Products Expo West 2025 Booth Planner
To help you navigate all of the beverage-related exhibitors at Expo West 2025, we’ve produced a printable Booth Planner which lists companies both alphabetically and by booth number.
Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Additional Content
A Balancing Act: Indulgence in Cold Brew
Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
Probing Probiotics: Are Beverages Having Their Activia Moment?
As numerous clinical studies confirm the gut benefits touted by brands, probiotics’ popularity with consumers has rocketed and the inclusion of these tiny gut bugs in beverage has sent waves through the industry.
Expo West 2017 Video: Guided by Mission, WTRMLN WTR Presses on With New SKUs, CEO
In an interview with BevNET CEO John Craven, WTRMLN WTR founder Jody Levy expressed optimism that, with key pieces in place, the cold-pressed watermelon juice brand is primed to grow beyond its roots in the natural channel and into more conventional retailers.
Expo West 2017 Video: Uncle Matt’s Organic Doubles Down on Function
At Natural Products Expo West 2017, organic juice stalwart Uncle Matt’s continued its foray into functional beverages with the debut of a new Organic Energy juice that is formulated with organic coffeeberry and ashwagandha, and extended its probiotic water line with two new varieties.
Video: New Barn’s Billie Thein Talks Almond Milk Innovation, Branding
With strong growth comes strong innovation, and there was no shortage of new dairy alternative products showing off the category’s ingenuity at Natural Products Expo West 2017. Trending at this year’s show were nut milk-based creamers, with multiple companies rolling out offerings for dairy-free consumers seeking better ways to thicken their morning coffee.
Expo West 2017 Video: An Interview With Matt Thomas of Brew Dr. Kombucha
BevNET’s Jeff Klineman interviewed Thomas at Natural Products Expo West in Anaheim, Calif. and found a stirring profile of a company that is balancing growth across three divisions: its largest, a retail kombucha line, as well as on-premise gourmet tea houses and a new distilling operation that repurposes the alcohol generated from kombucha fermentation
Expo West 2017: Adaptogens Arrive
Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?
Expo West 2017 Video: REBBL Talks New Products and Going Beyond Super Herbs
Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”
Expo West 2017 Video: Juice Served Here CEO Discusses Multi-Channel Strategy, New Products
In a video interview with BevNET CEO John Craven and filmed at Natural Products Expo West 2017, Matthews noted that while “grocery is an important category” for the company, its broader multi-channel strategy that has given it a competitive edge over competing cold-pressed juice brands.
Expo West 2017 Video: Cold Brew Casts a Wider Net
As the cold brew coffee category evolves, more brands are showing innovative flavors and line extensions, as well as introducing novel packaging formats. Meanwhile, a handful of tea companies are also using the brewing method, promoting their new products as having a smoother and more complex taste profile than hot brewed tea.
Video: The Editors’ Top 10 New Product Introductions from Expo West 2017
In the above video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif offered their takes on the 10 new product introductions that were most notable and impactful for the industry. The list includes innovative products in fast-growing categories, including bone broth and healthy juice, as well as probiotic beverages, tea and kombucha.
Expo West 2017 Recap
From fresh takes on familiar favorites to disruptive innovations with the potential to create entirely new categories, the annual Expo is where industry professionals get their first glimpse of the products that will fuel the conversation for the next 12 months and beyond.
Photo Gallery: New Products, Brand Updates From Expo West 2017
Natural Products Expo West 2017 concluded its three-day stand in Anaheim, Calif. on Sunday, March 12. Throughout the exhibition halls, many beverage brands utilized the show as a springboard for new product introductions and package revamps. In the following slideshow, we take a look at the numerous updates.
Expo West 2017 Video: Key Discoveries From The Hot Products Exhibits
In this video, BevNET correspondents John Craven and Ray Latif identified several important and impactful new products from Expo West 2017's Hot Products Exhibits and discussed ways in which early-stage brands are aligning with the most significant trends in the industry.