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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.
New York-based startup Moss has a new celebrity face behind its vibrantly colored bottles, this morning unveiling Black Panther and Creed star Michael B. Jordan as its co-founder.
After several years focused primarily on innovating in the food space, Swedish plant-based products maker Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk.
Lemon Perfect’s plans for 2024 follow a simple strategy: go big. That applies to both physical footprint -- in the guise of a new 15.2 oz. PET bottle, replacing the existing 12 oz. format -- and the brand’s market ambitions.
In this video from BevNET Live Winter 2023 in Marina del Rey, California, Zevia CEO Amy Taylor breaks down how to establish a firm foundation for your brand and find a unique position that will lead your target audience to you.
Legendary rapper, weed advocate and rising CPG player Snoop Dogg is teaming with Texas-based Hill Beverage Co. to use iconic rap label Death Row Records as a way to enter the rapidly expanding world of cannabis beverages.
The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the Minute Maid brand in spring 2024.
PRIME is a phenomenon. The brand has risen to become a major player in the sports drink category and is generating hundreds of millions of dollars in revenue. What makes it so special? The hosts unpacked PRIME’s appeal and remarkable success. They also highlighted a viral Doritos-flavored spirit, key details to include in investor pitches and a new Girl Scout cookie-inspired snack.
In this week’s new products roundup, International Delight takes inspiration from one of Netflix's most talked about original series, Elmhurst 1925 and Aura Bora announced the return of seasonal favorites and Cali Sober seeks to make a splash in the THC-infused mocktail space.
In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands.
White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.
In this week’s marketing roundup, enhanced water concentrate brand MiO takes aim at Gen Z consumers’ dissatisfaction with the “unwelcome side effects” of energy drinks while Rockstar and Monster target the music industry as prime areas to bring new customers to the brands.
The long term impact of GLP-1 drugs on consumer behavior remains to be seen but many CPG food and beverage companies are already preparing.
The Coca-Cola Company will be able to challenge Gatorade’s electrolyte content on Powerade labels after the National Advertising Review Board (NARB) favored the company in a decision this week regarding Powerade’s claim to have “50% more electrolytes vs. the leading sports drink.”
