Month: March 2011

Press Clip: What Pepsi Learns from Falling Behind

In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…

Blue Gold Beverages Set to Acquire Epic Nutrition LLC

HOUSTON, TEXAS–(Marketwire – March 29, 2011) – Blue Gold Beverages, Inc. (PINK SHEETS:BGBV) executed on March 28th, 2011 a letter of Intent to acquire 100% of the assets of EPIC…

Consumers Go For Good Looks — In Packaging

Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…

Review: Tradewinds Cans + New Packaging

Tradewinds, which is now operating alongside Sweet Leaf Tea, has recently been given a makeover AND a new 23 ounce can format (the bottles are still available too). And when…

Haralambos Adds Brands, And a Chunk of California

Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…