Coke Acquisitions: Mad River vs FUZE?!?!?
As Coke gets ready to bring FUZE into the picture, there’s been some talk – at least among those who cover the industry — about whether or not Coke could…
Year: 2007
Cola Wars: 2007 Edition
With the announcement of Diet Pepsi Max and Coke’s upcoming launch of Diet Coke Plus, it seems evident that the 2007 edition of the Cola Wars has finally “innovated” beyond…
New Invigorating Zero-Calorie Cola Hits Shelves This Summer
@@img1PURCHASE, NY – February 22, 2007 – Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This…
Review: Pennsylvania Dutch
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Coca-Cola Will Include Caffeine Content on All Beverages in the U.S. Containing the Ingredient
ATLANTA, Feb. 21 – Coca-Cola North America today confirmed that, as part of an industry initiative, it will continue the rollout of expanded nutrition labeling in the U.S. to include…
Republic of Tea and LUNA Launch Iced Tea for Women
NOVATO, CALIF., (February 20, 2007) – Two San Francisco Bay Area brands — The Republic of Tea and LUNA — collaborate to create the first line of organic bottled Nutritional…
LIVT Sports Drink Now at Gourmet Garage
Princeton, New Jersey – February 20, 2007 – LIVT Sports Drink continues to blanket Manhattan, announcing that it is now available at Gourmet Garage. Other premier retailers already carrying LIV…
Ardea Beverage Company Creates First Commercial for airforce Nutrisoda
Today, Ardea Beverage Company, announced the airing of the first commercial series for its airforce® Nutrisoda® brand. The commercials will debut this week in three markets including Minneapolis, Minn., Milwaukee,…
Zest in the Fest: VitaZest was handed out to thousands at the 8th Annual Garlic Fest in Delray Beach, Florida
Boca Raton, FL, FEBRUARY 20, 2007 – VitaZest Vitamin & Fruit Enriched Water was tasted by guests at the 8th Annual Delray Beach “Garlic Fest.” The food festival was well…
Hooters Serves up Energy Shooters
@@img1February 15 2007 – NEW YORK – Hooters says it has figured out yet another way to “make you happy.” The restaurant chain, known for its chicken wings and burgers…
New York City Councilman Crafts Credo Calculating Caffeine
NEW YORK — A city councilman who admits he drinks several cups of coffee a day said he will introduce a resolution Wednesday to pressure the federal government to require…
Review: Guayaki Mate: New Flavors
Guayaki Yerba Mate has introduced several new flavors including Pure Mind, Pure Endurance, Pure Passion, and an unsweetened Mate. With seven total flavors, the Guayaki line now feeels complete —…
Review: BooKoo Jugo
BooKoo Beverages has released of one of the highest-juice-content energy drinks on the market. Jugo’s unique formula contains 99% juice, resulting in an exotic taste profile that is nutritionally rich…
Perhaps the name should be "Flatline"
Energy Drink/Workout product Redline is causing a bit of a stir out in Sacramento, as there were 10 cases of “Redline intoxication calls” to the poison control center over a…