The Watkins Company Launches New Bitters

The Watkins Co. is bottling everything it has learned from 150 years of perfecting flavor and bringing it to liquor stores and cocktail/mocktail lovers across the U.S. Watkins Bitters are crafted from natural, high quality ingredients to create complex flavor profiles in two classic varieties: Aromatic and Orange.

Super Coffee Releases Its ‘Source Code’ and Calls Out Competitors in New Ads

Super Coffee, a producer of functional bottled coffees made with MCT oil, has launched a new marketing campaign releasing a “first-of-its-kind Open Source Coffee Code.” Timed to National Coffee Day, the campaign consists of newspaper ads in The Seattle Times and the Boston Globe urging their biggest competitors to “Please steal our idea.”

Yael Vengroff Releases Crystal Shiso Mojito With LiveWire Cocktail Co.

LiveWire Cocktail Co. is pleased to announce the latest release in its canned drink canon: Crystal Shiso Mojito by bar world dynamo Yael Vengroff. The light toastiness of Casa Magdalena Rum plays with shochu, shiso, coconut, and Indian lime for a take on a Mojito that travels beyond Cuba and makes several stops around the world before coming together in a stunning emerald can.

National Coffee Day Deal – Free Coffee for Life With Death Wish Coffee Co.

Death Wish Coffee Co., the makers of the world’s strongest coffee, announced the launch of its nationwide sweepstakes to win a lifetime supply of the brand’s cult-favorite roasts. The prize will be awarded to one lucky consumer with an undying love for coffee with the contest kicking off on National Coffee Day, September 29.

Upcycled Foods Company Take Two Introduces New Barista Barleymilk

Coffee and tea lovers, rejoice! Take Two, an upcycled foods company creating second chances for food, people and the planet, announced the launch of its new Barista Barleymilk, while also unveiling its new shelf-stable packaging.

Plant Milk Startup Uproot Takes on Universities

Plant-based milk startup Uproot is targeting the higher education channel with a line of dairy alternatives offered through food service beverage dispensers. Founded in 2019 the brand currently produces Oat milk, Soy milk and a Chocolate Peamilk, with plans to introduce additional innovations in the near future, Conway said.

Flying Cauldron Named Official Drink of The Wizard Run

Flying Cauldron proudly announces its sponsorship of The Wizard Run – a series of 1M, 5K and virtual runs/walks that take entrants through a magical journey filled with wizardly sights, sounds and even a detour through a magical alley, which includes an augmented virtual reality experience.

Eastside Distilling Releases Oregon Marionberry Whiskey

Mintel reports that the flavored options not only appeal to current devoted whiskey drinkers but also to new users that skew younger and female. To capitalize on the continued growth and expansion in the flavored whiskey category, Eastside Distilling is launching an entire line of craft, premium seasonal flavored whiskeys under the parent brand Eastside.

Taste Radio: From Pre-Launch To National At Whole Foods In Less Than A Year. This Is The Story Of Acid League.

Cole Pearsall, the co-founder of experimental food and beverage platform Acid League, spoke about how the diverse experience of the brand’s founding team spurred its development, why trust was the key factor in winning over Whole Foods, the use of product as a form of marketing and how the company aligns its retail and ecommerce strategies.

Vita Coco Files for $100M IPO

Vita Coco is officially going public. The New York-based coconut water maker filed on Monday with the U.S. Securities and Exchange Commission for an IPO seeking to raise up to $100 million. The company intends to list on the NASDAQ under the ticker symbol COCO.