Blue Run Golden Rye Launches Online

Blue Run Spirits’ first Rye Whiskey – already a Gold Medal winner at the 2021 San Francisco World Spirits Competition - is now available at select retailers in the U.S. and will be sold online at BlueRunSpirits.com beginning Monday, September 6 at 3 pm Eastern.

James B. Beam Distilling Co. Unveils New Distillery

The James B. Beam Distilling Co. (JBBDCo), celebrated and award-winning makers of genuine American whiskey for over 225 years, proudly unveiled the Fred B. Noe Distillery, which is dedicated to Seventh Generation Beam Master Distiller Fred Noe.

Gallery: August’s New Products

As summer wraps up beverage brands launched a variety of new functional, fruit-flavored drinks while others jumped ahead to fall with limited pumpkin-themed releases. Check out the gallery below for the latest hemp-infused products from companies such as Lift, Beak & Skiff and Green Monké, new brand debuts, product reformulations and more.

Hornitos Tequila And San Francisco Giants Team Up For “Winning Shot” Contest

Hornitos Tequila announced that it’s teaming up with the San Francisco Giants on the “Winning Shot” contest, where fans aged 21+ can take a shot on and off the field for the opportunity to win up to $1,000,000 in cash by submitting the shot(s) they want to take in life to better themselves and progress their community - whether that be starting a new business, becoming a performer or starting a charity.

Taste Radio: Vice Is Nice. Why This VC Firm Is Pumping Millions Into ‘Bad’ Consumer Products.

Vice Ventures founder Catharine Dockery spoke about the massive opportunity for CPG categories, such as cannabis, alcohol and sexual wellness, that have traditionally been shunned by institutional investors, how her firm utilizes non-traditional data to make informed decisions, why she believes a shakeup in beverage alcohol distribution is on its way and why she spends most of her day engaging in new business pitches.

Under NestFresh Umbrella, New Barn Preps Expansion

In June, plant-based food and beverage brand New Barn Organics was acquired by national egg producer NestFresh in a move that promised to allow both companies to provide a broader range of products and give the brand a new runway for growth. Nearly three months later, that promise is taking shape.

IWSR: Can RTDs Save Premium Vodka Brands?

The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.

Natural Light Launches “Flavor-Forward” Vodka Line

Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.