FLOCKTAILS first flavor, “Cranberry Lemonade” was inspired by the Mangia brother’s favorite summertime drink the Zippy Cooler, a classic Fire Island drink. Each summer the 3 brothers would go to Ocean Beach and drink their favorite drink.
If you and your squad are jumping into your favorite battle royale, you should never go alone. You need all the gear you can find. Well, G FUEL, The Official Energy Drink of Esports, has a new attachment you can’t live without. Introducing the FaZe Clan G FUEL Variety Pack featuring NICKMERCS’ first flavor, MFAM Punch, FaZe Rug’s best-selling Sour Blue Chug Rug, and FaZe Clan’s FaZeberry — now available for sale in Sam’s Club stores throughout the U.S. and online at samsclub.com for a limited time.
The team at Brew Dr. announced their limited release Crisp Apple kombucha, highlighting apple varieties grown in the Pacific Northwest. The flavor profile is best described as clean and crisp, like a perfect fall day.
Monster Energy Up & Up, the leading national college music event brand, will join rapper IDK to host a graduation cerebration for the No Label Academy at Harvard. The show, taking place August 28 at 7 p.m. at the Paradise Rock Club in Boston, will feature “sugar trap” rapper Rico Nasty, 17-year-old rap sensation YoungManny, IDK and friends.
New Beverage Showdown 18 winner Corsa has rebranded and repositioned its flagship line of non-alcoholic spritz beverages. Now known as Corsa Hydration Tonics, the products are packaged in 8 ounce cans and feature added electrolytes to deliver a “recovery” function.
Beverage maker Koia has landed a major new partner in its mission to popularize plant-based diets: last week, the company announced that NBA All-Star point guard Chris Paul has joined the brand as an investor.
Last week, plant-based cheese and butter maker Miyoko’s Creamery emerged victorious in what could potentially be a landmark legal case for dairy and meat alternative CPG brands. However, the fight ahead is anything but cut and dried.
In this week's People Moves: Bob Groux joins blk. as senior vice president of sales, Paul Hodge steps down as Laird’s President and CEO, Sagan Schultz leaves WellWell and Peter Kaye joins Hungry Harvest.
New York-based Sanzo, makers of sparkling waters infused with Asian citrus fruit flavors, has partnered with Marvel Studios to support the forthcoming release of “Shang-Chi & The Legend of the Ten Rings."
Glenfiddich, the award-winning single malt Scotch whisky, announced the launch of Grande Couronne, the newest addition to its opulent Grand Series. Grande Couronne is a 26 year old whisky, matured in American and European oak casks at the Glenfiddich Distillery in Dufftown, Scotland, before the crowning glory - an extended finish of up to two years in meticulously sourced French Cognac casks.
ITALICUS Rosolio di Bergamotto, the award-winning Italian aperitivo brand loved by bartenders globally, has announced the launch of The “Ventuno” Project in New York City; a project designed to help and support the city’s on-premise as they continue to recover from the effects of the COVID-19 pandemic.
Prestige Beverage Group, an industry leading importer and brand owner of award-winning wines and spirits from around the globe, announced a new campaign, “Enjoy It Out There,” for its Windsor Canadian Whisky brand set to ignite the Canadian Whisky category.
Batiste Rhum, the First Sustainable American Craft Rum, announced that its proprietary rum production process, from ground to finished bottle, has been rigorously reviewed and validated as being carbon-negative by Third Partners, a boutique management consultancy working for positive change.
Volcanica Coffee answers the demand for flavorful, freshly roasted premium coffee delivered with its new subscription service, offering more than 150 exotic coffees sourced from volcanic regions around the world, including Costa Rica where the family-owned business was inspired.
