Gothic Gin Announces Official Sponsorship of Strive for Perfection

Gothic Gin announced its official sponsorship of Strive for Perfection: The Royal Edition – an official publication for the International Club for Rolls-Royce and Bentley Enthusiasts. The launch takes place at the Grosvenor House Hotel in central London on Friday, 8 October 2021.

SUNNYD Unveils Online Swag Shop For Limited Time

After receiving 100+ requests per week from fans on social media, the boldly original beverage brand is launching a virtual pop-up shop, the SUNNYD Swag Shop.

Review: Unity Hemp and Adaptogen Infused Beverages

Unity is a line of non-carbonated low calorie beverages that are infused with hemp and adaptogens. Available in a variety of fruit flavors, each 14 ounce bottle of Unity contains only 30 calories and 5 grams of sugar.

Bloc Collective Fuels NYC’s Cultural Comeback With QR-Coded RTD Cocktail

Bloc Collective launched with two canned cocktails that aims to connect “good time enthusiasts” with “Cool Sh*t to Do” through its weekly, curated guide accessible via QR code on its cans. Founder Rob Dickens said Bloc’s goal is to create a platform that drives the post-pandemic cultural comeback in cities across the country, starting with New York.

Drake’s Organic Spirits Appoints Richard Booth As President

Two months after Bardstown Bourbon Company's Founder and Chairman of the Board, Peter Loftin’s untimely death, RIchard Booth was invited to join the Senior Advisory Board of Drake’s Organic Spirits. Shortly thereafter, Booth was asked to run first Florida, then the entire East Coast, and has now been appointed President of Drake’s.

Diageo Opens its First Carbon Neutral Whiskey Distillery In North America

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky that will support the local community with 30 full-time jobs while also sourcing 100% non-GMO corn locally. The 72,000 square-foot facility has the capacity to produce up to 10 million proof gallons per year and has begun distilling Bulleit Bourbon.

Florida-based MSP, Inc. Introduces Its Energy Drink Brand HOG BITE

MSP, Inc., a women-owned beverage manufacture/supplier, announced the introduction of HOG BITE Energy Drink.  What makes HOG BITE Energy Drink different in the energy drink category is a hint of a citrus blend with added vitamins B6/B12, taurine and comes packed with116mg of caffeine per can.

Goldman: Zevia Meetings Boost Confidence

Goldman Sachs Equity Research analysts walked away “with increased confidence” in Zevia’s ability to hit or surpass its ambitious 30% growth target this year, the firm said in a report this week.

The Watkins Company Launches New Bitters

The Watkins Co. is bottling everything it has learned from 150 years of perfecting flavor and bringing it to liquor stores and cocktail/mocktail lovers across the U.S. Watkins Bitters are crafted from natural, high quality ingredients to create complex flavor profiles in two classic varieties: Aromatic and Orange.