In the midst of a pandemic, on top of a worrying slump in the coconut water category overall, Vita Coco appears to have found its groove.

CBD-infused beverage and snack brand Weller is expanding its platform beyond CBD with the launch of Sparkling Immunity, a new line that builds on the company’s goal to become a functional wellness brand while increasing its footprint with retailers that don’t carry CBD products.

Though the pandemic has created a tricky retail environment for early-stage beverage brands, with fewer grab-and-go cold case purchases and less consumer trial for innovative products, carbonated cold brew coffee brand Sofee is seeking to remain nimble by rolling out new ecommerce and marketing efforts.

BevNET and NOSH are deepening their coverage of fast-evolving food and beverage categories with the premiere of two new video series next week available exclusively to subscribers: Category Close-Up and Product Showcase. To kick off the series, BevNET Managing Editor Marty Caballero will be taking a look at an established category that remains one of the most dynamic beverage types across all retail channels: ready-to-drink coffee.

In anticipation of its roll out into retail later this year with an aggressive multi-category product launch, California-based startup Golden Tiger is angling to ride the trend for immunity and anti-inflammatory functional drinks to fast success with a line of organic beverages that promote “bioactive curcumin” as its leading health ingredient.

Plant-based food and beverage maker Califia Farms announced today that it has named CPG industry veteran Dave Ritterbush as CEO. The company’s founder and longtime chief executive Greg Steltenpohl is set to remain on the board as an Executive Director.