New Slice Now Available at Hy-Vee Stores
New Slice Ventures announced that its new Slice sparking water is available in over 100 Hy-Vee locations throughout the Midwest.
Ethical Brands to Launch Swedish Pea Milk Brand Sproud in U.S.
Ethical Brands, parent company of plant-based pasta brand Explore Cuisine, is introducing Swedish pea protein milk brand Sproud to the U.S. this week at the 2020 Winter Fancy Food Show in San Francisco. The company formed a distribution and marketing partnership with the brand last year in an effort to expand upon its goal of offering sustainably-sourced, plant-based products to consumers.
Distribution Roundup: Tribucha Grows in Grocery
Tribucha Grows in Grocery; Rise Adds 2,000 Kroger Doors, Partners with Nestle ReadyRefresh; Detoxwater Expands in CVS, Adds Winn-Dixie and Bi-Lo; Pillars Grows to Over 2,000 Doors; Navy Hill Goes Chainwide in Earth Fare, World Market; CHERRiSH Adds Albertsons/Safeway
Brand Profile: Premier Protein Looks to Expand Audience With New Marketing Campaign, Product Launches
Premier Protein is gearing up for what it hopes could be its biggest year yet as the ready-to-drink protein shake brand looks to expand its audience and drive growth with more than just “fan evangelism.” The brand kicked off the year with the launch of a new marketing campaign (including its first-ever TV spot) to support its protein shake product line and will be rolling out a slate of new products to retailers in the coming months.
Pepsi Zero Sugar Unveils New Can Design
Pepsi Zero Sugar was one of the fastest growing soda brands in the U.S. in 2019 and it is primed for an even bigger year in 2020 with a new look and new attitude.
Taste Radio Insider Ep. 68: How This Super Bowl Winner Is Tackling Disruption In The Drinks Space
In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.
KEEL Vodka Launches KEEL Sparkling, a New Premium Hard Seltzer
KEEL Vodka, the world’s first premium light spirit, has announced the launch of KEEL Sparkling, a vodka-based hard seltzer crafted with the perfect blend of premium KEEL potato vodka, soda water and all-natural lemon-lime and grapefruit flavors.
Review: Monfefo Moves to Glass
New York-based Monfefo produces organic and raw cold-pressed shots in two flavors: Ginger and Turmeric. Previously sold in plastic bottles pasteurized via high pressure processing (HPP), the products have been relaunched in glass packaging that the brand is supporting as more eco-friendly.
AQUAhydrate Launches 750mL Aluminum Bottle Packaging
AQUAhydrate, Inc. has announced the launch of a bold new aluminum package as the company's first step in a journey toward a more renewable future.
In California, CBD Brands Await Legislative Relief
If it is passed and signed into law by Gov. Gavin Newsom, as is widely expected to happen within weeks, California Assembly Bill 228 will declare that foods, beverages and cosmetics made with industrial hemp should not be considered as adulterated. Until that occurs, however, brands and retailers in Southern California still face an uncertain existence from day to day.
G FUEL to Launch its First-Ever Coffee Flavor, French Vanilla
G FUEL, The Official Energy Drink of Esports, has announced it will launch its first-ever coffee flavor "French Vanilla" on January 22.
Cajun Food Brand Our Life Foods Adds Swamp Pop to Brand Portfolio
Our Life Foods, maker of A Cajun Life, an authentically Certified Cajun food brand, adds Louisiana-based Swamp Pop to brand portfolio
Nuun Partners with Mascot Sports and HydraPak on First-Ever Cupless Road Race Series
Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., has announced an expanded partnership with functional hydration brand, Nuun, and Oakland-based HydraPak to make all Oakland Run Co. events cupless in 2020.
Nestlé Waters North America Expands ReadyRefresh by Nestlé Beverage Portfolio
Nestlé Waters North America (NWNA) has announced that its ReadyRefresh by Nestlé delivery service has expanded its beverage portfolio as part of ReadyRefresh's mission to deliver healthy, convenient and great-tasting hydration to its customers.