MatchaBar Puts ‘Hustle’ First in Rebrand

Two years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now called “Hustle by MatchaBar.” The revamped products will feature new labelling and be split into two product lines: Hustle Energy and Hustle Tea.

Elevator Talk: Sofee Adopts Gypsy Brewing Model for Carbonated Cold Brew Coffee Line

Chad Hazen, founder of Sofee, is focused on developing refreshing beverages, but his approach is not that ordinary. Hazen combines the two popular categories of cold brew coffee and soft drinks to create a curious offering that hasn’t quite hit the mainstream consumer yet, but he’s ok with that. To create the product Hazen is leveraging his relationships with breweries across the U.S. to employ the “gypsy brewing model” common in the beer industry.

Slapjack Jackfruit Vodka Announces Launch

SLAPJACK is a sure hit as a shooter, particularly chilled, with delicious flavors of mango, banana, pineapple, orange and peach (plus a déjà vu flavor profile you know you’ve had before, but just can’t place - until you do).

C4 Announces Costco Partnership

C4, America's number-one pre-workout brand and fastest-growing performance energy drink, is proud to announce that carbonated C4 is now available at Costco.

Review: Kalo

Kalo is a line of flavored sparkling waters enhanced with full spectrum hemp extract. The lineup features four flavors that are lightly sweetened with cane sugar and contain only 15 calories per 12 oz. can.

Nut-based Brands May Adjust Calorie Counts After USDA Research

The United States Department of Agriculture (USDA) Agricultural Research Service (ARS) has found that almonds, cashews, pistachios and walnuts all contain less calories than originally thought, according to a series of studies that began in 2012.

Full Plate: Meal Replacement Brands Target Growth in 2020

Last month, four meal replacement beverage makers -- Soylent, Keto & Co., Huel and Après -- announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.

People Moves: Essentia Sales SVP Mike Sharman Departs for Recess

In this roundup of People Moves, Essentia's SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of sales, while Riff Cold Brewed announces Julie Galbraith as its new CMO.

Zuckerman Honickman Announces Partnership With Pulp Packaging International

Industry leading beverage packaging supplier, Zuckerman Honickman, Inc., announced today that it has partnered with Pulp Packaging International, the developer of a patented bottle to hold liquid that is biodegradable and is make from environmentally sustainable materials.

Tulua Functional Shots Launches New Branding and Packaging

Ginger Shots, Inc announced that they have officially changed their company name to Tulua®, to reflect their rebranding of the company’s premium line of functional superfood shots. Along with the name change is a new website: www.drinktulua.com.