News

Select Club Launches Peach Whisky Flavor For Summer

Mexcor International, a Houston-based importer and distributor of the finest spirits and beverages from around the world, is proud to announce one of the company’s imported brands, Select Club, has launched a new Peach flavored whisky just in time for the summer season.

Texas Rangers Sign Troop to Bring Canned Cocktails to Globe Life Field

The Texas Rangers have signed a partnership with Troop, maker of ready-to-drink full-flavored, full-strength cocktails, to serve their drinks at Globe Life Field. Four of Troop’s spirit-based cocktails – Vodka Lemonade, Tequila Paloma, Bourbon Smash, and Rum Mojito – will be available to guests during home games and select events throughout the 2022 season.

Monster, Orange Bang Ask Court to Confirm $175M in Damages Against VPX

Family-owned beverage maker Orange Bang and Monster Energy Company have asked an U.S. District Court in California to confirm an interim award of $175 million in damages and a 5% royalty on all future net sales of Bang-branded products after an arbitrator found that VPX was liable for breach of contract and trademark infringement by falsely claiming its products contain creatine.

Marketing: Sparkling Ice, PepsiCo Honor Vets; SodaStream Teams With SEE Turtles

In this marketing roundup, Sparkling Ice honors America’s veterans through its third annual Cheers to Heroes campaign, plant-based beverage maker MALK encourages consumers to take their bottle and #turnitaround and SodaStream partners with David Hasselhoff to save the baby sea turtles. Plus, the founders of Finnish Long Drink try to help America become the happiest place on earth.

Happi Introduces Its Latest Flavor for Spring: Pomegranate Hibiscus

Just in time for spring, Happi, Michigan’s first-to-market cannabis-infused sparkling water— has launched its newest flavor, Pomegranate Hibiscus in select provisioning centers across the state. Made with organic pomegranate, lemon, agave nectar and hibiscus, this flavor is light, fruity, and the perfect way to savor the season. There’s a Happi for every occasion and with all-natural ingredients and now 3 delicious flavors, Happi is redefining what THC-infused beverages look and taste like. 

Day Chaser Cocktails Named Official Partner of Yankees Radio Network

Day Chaser is pleased to announce that it has teamed up with Audacy and WFAN 101.9 FM / 660 AM (WFAN-FM/AM), the #1 Sports Station in the Nation, to execute a multi-dimensional campaign aimed at reaching listeners across the iconic sports radio network. As a result of the partnership, Day Chaser, which is now widely available across the country, and via DayChaser.com, is excited to team up with WFAN’s Yankees Radio Network in supporting the ‘Chase for 28’ campaign as the team sets out to capture their 28th World Series.

MartinBauer Adds US Grown and Processed Echinacea to Product Portfolio

MartinBauer, the leading manufacturer of tea and botanical ingredients for the food, beverage, and dietary supplement/health and wellness industries, has announced the addition of US grown and processed Echinacea purpurea to its product portfolio. This addition complements the MartinBauer botanical strategy of expanding our current product offering into our US farm partners.

Trinity River Distillery Announces Thomas Ingham as President and Chief Executive Officer

Ingham, a graduate from Kansas State University, has more than 20 years of senior management experience in the spirits industry, including positions with Standard Beverage Corporation, Bacardi USA and most recently Pernod Ricard USA. Ingham has delivered on goals and achieved commercial success in sales, marketing, and marketing operations. He brings the full gamut of experience, from strategic planning, through resource allocation, GTM strategy development, program launch, and execution. Along with the position as President and CEO, Thomas will also hold a minority ownership in the parent company Trinity River Distillery.

Game Fuel and Dr Disrespect Team up to Launch Championship Citrus Cherry

MTN DEW GAME FUEL and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. One of the most requested Game Fuel flavors, Citrus Cherry, is getting a championship-level twist at the hands of The Doc. That’s right, The Two-Time brought it again and leveled up the OG Citrus Cherry flavor with the creation of the limited-edition Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can as epic as his mustache and mullet. Gamers can get their hands on Doc’s new limited-edition flavor starting today, available only while supplies last on GameFuel.com.

POS Nation Acquires Bottle POS to Add Cloud-Based Liquor Point of Sale Capabilities

POS Nation, a leading retail point of sale solutions provider, today announced that it has acquired Bottle POS, a rapidly growing cloud-based liquor point of sale software provider. The acquisition will allow POS Nation to better serve its broad base of liquor retail customers with the latest in cloud-based POS technology, while also expanding Bottle POS sales to liquor retailers looking for an industry-specific solution. The terms of the deal were not disclosed.

Bartek Announces Construction of the World’s Largest Malic and Fumaric Acid Facility

Bartek Ingredients has commenced construction of a state-of-the-art, vertically integrated facility that will become the world’s largest malic and food-grade fumaric acid production plant. When completed in Q4 2023, the $160 million project will double Bartek’s capacity and cement the company’s position as the global leader in malic and fumaric acid.