Playboy, the iconic lifestyle brand owned by leading pleasure and leisure lifestyle company PLBY Group, Inc., announced a special collaboration with Código 1530, the ultra-premium tequila brand, announced today the launch of Rare Hare Double Barrel Añejo tequila.
Israeli food tech startup Better Juice is finally preparing to bring its first reduced sugar juices to U.S. consumers. The Rehovot-based company announced today that it has signed its first commercial partnership with an unnamed U.S.-based juice manufacturer to begin producing beverages using its patented sugar-reduction technology in the coming weeks.
Drake’s Organic Spirits — the leading brand in sustainability and the only producer on the market that is certified USDA Organic, Gluten Free, Non-GMO, Vegan and Kosher — announces the launch of Drake’s Perfect Margarita Boxtail (1.75L; SRP $19.99), which joins Minted Mojito, Watermelon-Tini, Mango Punch, and Black Cherry Limeade in this innovative, eco-friendly, ready-to-drink cocktail line.
Soley, leading “juicing with alcohol” brand, recently launched Nova Collective, a distilled spirits activation agency, focusing on the Texas market.
Pepsi Mic Drop, a zero-fee collection of NFTs designed in partnership with VaynerNFT, “pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.”
Since launching in 2018, the Stratus Group-owned brand – now stylized as Koe – has targeted mainstream channels (including convenience, drug and grocery) with its canned, on-the-go approach to the kombucha category. The drinks are currently available in about 45,000 retail stores nationwide and expects to add about 15,000 additional doors during 2022 spring category resets when the rebranded products will enter the market.
Their first creation is a category-defining effervescent drink called Spare Tonic made from whey that would otherwise have been discarded, plus only three other ingredients: fruit, spice and a touch of honey added as the fermentation catalyst.
Navy Hill has launched two new flavors to its all-star lineup of premium half tonic half soda mixers. The new flavors, Blood Orange, and Grapefruit Soda are on shelves now across the country and available online.
Over eight decades after the brand was founded in the hills of Tennessee, MTN DEW returns and donates funds to support the addition of mountain activities like an all-new archery course and the expansion of new trails that will open up access to 3,000 acres of land previously unexplored at Doe Mountain.
Ugly Drinks CEO Hugh Thomas announced today he is stepping down from his role at the sparkling water startup at the end of this week, citing a desire to “take a break and a deep breath before figuring out what is next.”
Hank’s Gourmet Beverages, the Philadelphia-based, third generation family business which helped launch the craft soda boom in the mid-1990s, is marking its 25th anniversary with throwback labeling across its 10-flavor line. The
Right in time for Dry January, Lyre’s will launch two agave spirit alternatives in the United States: Agave Blanco and Agave Reserva. Priced at $35.99 per 700ml bottle, both expressions will be available for nationwide shipping via Lyres.com, Amazon.com, and at bars and retailers across the country.
A collaboration between packaging maker Petainer, HPP technology firm Hyperbaric and organic juice brand Nourish Cold Pressed Juice has seen the development of HPP-ready kegs.
Whether you’re looking for a crushable Christmas cocktail or something rich and complex to wind down the night, this month’s new ready-to-drink cocktail launches have you covered, from seasonal hard eggnog to botanical hard teas and even tiki drinks perfect for a tropical winter getaway.
