News

ITALICUS Rosolio Di Bergamotto Launches Art Of ITALICUS 2021: Second Edition Of Its Annual “GLOCAL” Art Contest And Digital Campaign

ITALICUS Rosolio Di Bergamotto, the modern Aperitivo founded by Italian spirits authority Giuseppe Gallo, has launched Art of ITALICUS 2021- Creative Talent; the second edition of its annual “GLOCAL” art contest and digital campaign, created to support artists’ creativity and communities around the world, and celebrating its fifth brand anniversary on September 1st. 

ZOA Turns On ‘The Rock’ Marketing Machine

Having established a national footprint, ZOA Energy -- the plant-based beverage brand co-founded by Dwayne “The Rock” Johnson and distributed through Molson Coors Beverage Company -- is preparing to launch its first televised marketing campaign beginning with a 30-second spot during the opening ceremony of the 2020 Olympics in Tokyo.

Obvi Unveils H2Obvi Collagen-infused Drink

H2Obvi is a collagen-powered drink, similar to the brand’s original supplement, packing 8g of it in every bottle. It also includes 60mg of hyaluronic acid and electrolytes for hydration, making for a unique health and wellness drink that fits with the brand’s lineup.

Cruise Beverage Expands Across Home State

Chicago based nitro infused CBD craft beverage brand Cruise Beverage has signed with distributor Egizii Distributing in a move that “sets us up to be a leader in the Midwest.”

IRI: Repurchasing, Service Consolidation Driving E-Commerce Gains

Looking ahead to the second half of this year and beyond, retention of new shoppers, increasing comfort buying CPG online and acceleration of investments by leading retailers in online capabilities is set to drive expansion of online grocery further, representing an estimated 12% of total edible sales.

Cannabis Beverage Maker Keef Brands Breaks New Ground With THCv, CBG And CBN

Keef Brands, the country’s number one cannabis beverage brand as ranked by BDS Analytics, unveiled its new series of cutting edge purpose-driven beverages with alternative cannabinoids. Going beyond the traditional THC and CBD to develop products, Keef’s innovative formulations push the cannabis industry envelope by offering more functional effects ranging from stimulation, relaxation to possible neuropathic benefits.

Investment Roundup: Athletic Greens Closes Funding Round, Zevia Begins Trading on NYSE

Direct-to-consumer powdered beverage maker Athletic Greens announced this week that it has raised its first ever round of outside capital featuring celebrity and institutional investors; Stevia-sweetened beverage maker Zevia debuted on the New York Stock Exchange on Thursday, offering 10.7 million shares priced at $14 each, raising just under $150 million for the company.

ShineWater Expands Nationwide

ShineWater has rapidly expanded form its Michigan roots and is now officially available to consumers across all 50 US states through major retailers, including select 7 Elevens, Targets, QTs, Meijers, and Whole Foods locations, as well as online channels – offering trademark Sunshine in a Bottle to consumers everywhere.