News

Open Water Partners With World Surf League

Open Water announces that it has partnered with World Surf League to be the exclusive packaged water option on-site during the 9-day Vans US Open of Surfing presented by Swatch in Huntington Beach, California that starts on July 27.

Kickback Launches CBD Lemonade Line

Kickback, a Los Angeles based CBD beverage company, just launched their new line of CBD lemonade products. The new drink line features three fruity lemonade flavors, including Lemony Lemon, Strawberry Sunshine, and Mellow Mango.

OXIGEN Beverages Inc. Announces New Hires

Today, Playa Vista-based OXIGEN Beverages Inc. announces the appointment of Jeff Seavey as Chief Sales Officer and Matthew Rothschild as National Director – DSD & Wholesale.

Distribution Roundup: VYBES Expands with Florida Partnership

VYBES Continues Expansion with Florida Partnership; Olipop Adds 41 SoCal Whole Foods; Cann Now Available Via Eaze; Richard’s Rainwater Adds Whole Foods, The Fresh Market; Elev8 Hemp Signs with Three Distributors

Kafina Energy Now Available on BUBBLE

The makers of Kafina Energy, a brand new herbal energy elixir, have announced that this USDA-certified organic drink will be available on BUBBLE, a curated online marketplace with exacting standards on the products they carry.

Elevator Talk: Straightaway Makes Craft Cocktails Convenient

Straightaway Cocktails co-founder and CEO Cy Cain wants to help people enjoy quality craft cocktails at home and on-the-go. The company launched in 2018 and offers bottled ready-to-drink classic cocktails using house made zest, simple syrups and bitters.

O2 Sports Recovery Drink Appoints New VP of Sales

O2 Sports Recovery Drink, a revolutionary post-workout beverage blending seven times the oxygen of tap water with electrolytes, has named industry maven Kimberly Burck as vice president of sales.

Liquid I.V. Raises $5M in Celebrity-Backed Funding Round

Powdered hydration mix maker Liquid I.V. has raised $5 million in a strategic funding round backed by numerous celebrities, the company announced this week. The round was led by Liquid I.V. CEO Brandin Cohen, who invested his own money in the brand, alongside prior investor and music business executive Scooter Braun.

Pitbull Invests in MADE Coffee

Florida’s cold brew ready-to-drink coffee leader, MADE Coffee, has announced it has received a major investment from the GRAMMY Award-winning global superstar and entrepreneur Armando Christian Perez, aka Pitbull, making him an equity owner in the Made brand.

Starbucks Creamers Launching Nationwide

Starbucks and Nestlé have announced the launch of Starbucks Creamers, marking this the first time the Starbucks brand has entered the refrigerated creamer category, which is projected to top $7.8 billion by 2023 in the US.