Taste Radio Ep. 173: In The Booming Business of eSports, This Brand Is Pressing All The Right Buttons
In this episode, G Fuel founder/CEO Cliff Morgan spoke about how the energy drink brand has been able to weave itself into the social fabric of the gaming community through influencer marketing, partnerships and original content. He also discussed the importance of constant and focused interaction with consumers through digital platforms like Twitch and why he’s taken a personal interest in the brand's social media initiatives.