Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Monster Close to Coke Arbitration Decision, Exploring Alcohol Innovation

Executives for Monster Energy Corp. struck an upbeat tone at the company’s 2019 annual shareholder meeting on Thursday, projecting that the brand’s latest release, REIGN, will achieve over $300 million in sales this year. The company also announced its arbitration hearing with The Coca-Cola Company had been completed and that the decision will be announced by the end of the second quarter.

Keurig Dr Pepper Sued Over Arsenic in Imported Peñafiel Water

Keurig Dr Pepper (KDP) is facing a class action lawsuit accusing the beverage giant of willfully ignoring repeated warnings over a period of years that its imported Peñafiel brand water products include dangerous levels of arsenic, including concerns raised by the U.S. Food & Drug Administration (FDA) inspectors.

All Market Launches Eco-Friendly Aluminum Bottle Water Brand Ever & Ever

Launched by Vita Coco parent company All Market, Ever & Ever, a new line of purified water packaged in resealable 16 oz. aluminum bottles, is now available in still and sparkling varieties at select retailers in New York City, on Amazon and at drinkeverandever.com for a suggested retail price of $1.99 per bottle or $23.99 for a 12-pack.

New Age Agrees Terms to Acquire Brands Within Reach

New Age Beverages today announced an agreement for the acquisition of Brands Within Reach (BWR), a deal which brings global brands such as NESTEA, Volvic, Evian and illy into the Colorado-based company’s portfolio.

VPX Files Motion to Expedite Injunction Ruling in Monster Case

Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.

Cusa Tea Closes $2.5M Series A Round

Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.

Nielsen: Modest Growth in All Channel Non-Alc Beverage

Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.

Forbes Fallout: Health-Ade, KeVita React to GT’s Feature Story

In an article published earlier this month, GT’s Living Foods founder and CEO GT Dave sat down with Forbes reporter Chloe Sorvino at his Beverly Hills mansion for a deep dive into the making of his kombucha empire in which he appeared to take a few conspicuous swipes at some of his company’s rising competitors.

New Coke Finds New Life on Netflix’s Stranger Things

Starting May 23 at 5 p.m. EST, Coke will release a limited amount of New Coke, made using the original 1985 recipe, as part of a promotion with Netflix's hit series Stranger Things.

Coffee Giants, Startups Target Growth in “Flash Brew”

Japanese beverage giant Suntory and Mass.-based startup Elemental Beverage Company are both seeking to develop the market for flash chilled coffee — the general term for coffee which is brewed hot and then quickly cooled without being diluted with ice or water — which is prized by coffee aficionados for its ability to capture the nuanced flavor notes and complex aromatics that emerge during a hot extraction process.

Boxed Expands Private Label Offerings With Seltzer Launch

In April, online retailer Boxed made its entrance into the space with the launch of Stellar Seltzer in 12 oz. cans. The four-SKU line of naturally flavored, zero calorie sparkling waters is the next step in Boxed’s plan to feed the beverage segment of its private label business with engaging brands that can compete in high velocity foundational grocery categories such as water.

Help Yourself: Vending Tech Aims to Solve Keg Cold Brew’s Cost Issues

Arlington, Va.-based Commonwealth Joe, which roasts, brews and provides kegs of cold brew to clients on the East Coast, is one of several partners across the country working with Smart Beverages Technologies (SBT) as a provider of the company’s Kegerator Vending Machines (KVM), an innovative self-serve concept that aims to address one of the major hurdles to cold brew providers.

Hälsa Drinkable Yogurts Aim for Plant-Based “Next Level”

With the proliferation of brands entering the oat-based category, establishing a point of difference can be difficult -- but oat-based drinkable yogurt maker Hälsa (formerly Simpli) is aiming to create space for itself by highlighting its nutritional content and ultra-clean production process.