Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
GIVN co-founder John Houseal said the revamped packaging aims to distill the multiple call-outs on the previous version down to a simple core message, much of which is represented in the brand name itself.
Craft root beer maker Thunder Beast faces a trademark infringement suit from Monster Energy, while Unique Beverage Company is hit with class action litigation over allegations its coconut flavored sparkling water is deceiving to consumers
The acquisition of Maverick Brands and its flagship brand Coco Libre for a combination of cash and shares of common stock in New Age “fills an important gap to complete the Company’s functional beverage portfolio,” according to a press release.
Bonnie Herzog, Managing Director of Equity Research at Wells Fargo, wrote in the March 30 edition of the company’s “Beverage Buzz” newsletter that Monster has delayed the launch of Hydro “due to unforeseen production complications.”
Former Coke brand manager Kellam Mattie returns to the company as the new VP of Marketing and Innovation for VEB, while Nestlé elevates Fernando Mercé to CEO of Nestlé Waters North America.
Raisman, a native of Needham, Mass., discovered Cheribundi two years ago and integrated the drink into her daily exercise routine for post-workout recovery and sleep.
Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.
Until more consistent sources of “ugly” produce are made available and processing is subsequently implemented on a larger scale across the industry, smaller, more regional companies will likely be leading the way.
Great taste will always be paramount, but several brands that use crops like coconuts, bamboo and watermelon are taking a closer look at upcycling, the practice of using discarded waste and byproducts from the production process, as a way to promote sustainable farming practices and responsible environmental stewardship.
Lansing’s departure was followed by other changes in PepsiCo’s warehouse team -- covering items like Tropicana, Gatorade, and other key direct-shipped products -- which had taken over the sales responsibilities for the Naked team in 2015.
INVO Fresh is making an ambitious play to be at the forefront of coconut water’s next stage of development with Coco Collisions, a functional, six-SKU product line extension that debuted at Natural Products Expo West 2017.
The funding includes approximately $1.18 million in principal and interest under promissory notes converted into shares of Series A Preferred Stock in connection with the initial closing of the offering.
Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?
Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”
