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Jun 5, 2025DRY Soda Founder Debuts Low-ABV Gin Second SipDRY Soda founder Sharelle Klaus Azeroual is moving into the spirits business with a low-ABV gin, Second Sip, cofounded with spirits industry veterans Leo…Jan 25, 2023Last Updated Jan 25, 2023This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry JanuaryAs Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are…May 21, 2020Last Updated May 22, 2020DRY Soda Company Debuts DRY Botanical Bubbly 2020 Summer Celebration BottlesDRY Soda Company, creator of DRY Botanical Bubbly, a beautifully-flavored, lightly-sweet line of non-alcoholic beverages, has debuted its limited-edition 2020…Dec 11, 2019Dry Soda Co. Announces Investment in Non-Alcoholic Bar Sans BarNon-alcoholic sparkling beverage brand Dry Soda Co. has invested in and partnered with Sans Bar, an Austin, Texas-based sober bar, the company announced this…Jan 29, 2019Last Updated Feb 11, 2019Gallery: January’s New Product LaunchesThe new year has kicked off with several new launches and line extensions, as January’s new product gallery features Dirty Lemon’s first release in a year of…Jun 28, 2018Last Updated Jun 27, 2018DRY Soda Launches Zero Sugar Organic SodasDRY Soda Company, creator of beautifully flavored, lightly sweet sodas, today announced the launch of its second brand, DRY Zero Sugar, a line of sugar-free…Jan 18, 2018DRY Soda Co. to Unveil New Soda Line and Seasonal Flavors at Winter Fancy Food ShowThe can and six-pack designs for DRY Zero Sugar Sodas were created in collaboration with internationally-celebrated artist, Catalina Estrada. The packaging…Dec 18, 2017Last Updated Dec 18, 2017DRY Sparkling Secures New FundingDRY Soda Co. founder and CEO Sharelle Klaus declined to reveal the size of the investment, but noted that it was 50 percent larger than the company’s previous…Dec 15, 2017Last Updated Dec 15, 2017Taste Radio Ep. 88: DRY Soda Founder on How to Play The Long Game… and WinDistributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business;…Nov 16, 2017Last Updated Nov 16, 2017DRY Soda Co. Launches Zero Sugar LineDRY Soda Company built its brand by offering low-sugar sparkling beverages with exotic flavors, but thus far the company has shied away from releasing diet…Sep 1, 2017Last Updated Sep 1, 2017Taste Radio Ep. 73: How Can Premiumization and Portland Define a Rich Career? Ask Joth Ricci.This week’s episode of Taste Radio features a captivating interview with Joth Ricci, a veteran beverage executive with one of the most diverse, interesting and…Jun 23, 2017Last Updated Jun 23, 2017DRY Sparkling Adds Watermelon SKUWith only 50 calories and 12 grams of sugar per 12 oz. serving, Watermelon DRY Sparkling tastefully captures the deliciously refreshing, lightly sweet flavor…Jun 7, 2017Last Updated Dec 27, 2017Distribution Roundup: CVS Takes Better-For-You Brands NationwideCVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole…Jun 2, 2017Last Updated Jun 2, 2017DRY Sparkling Secures National Distribution at CVSThe expanded distribution with the nation’s leading drugstore and pharmacy includes placements in more than 6,000 locations. Lavender, Fuji Apple, Cucumber and…