DRY Sparkling

DRY Soda founder Sharelle Klaus Azeroual is moving into the spirits business with a low-ABV gin, Second Sip, cofounded with spirits industry veterans Leo Robitschek and Nick Strangeway.

As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.

DRY Soda Company, creator of DRY Botanical Bubbly, a beautifully-flavored, lightly-sweet line of non-alcoholic beverages, has debuted its limited-edition 2020 Summer Celebration bottles in Pineapple and Watermelon.

Non-alcoholic sparkling beverage brand Dry Soda Co. has invested in and partnered with Sans Bar, an Austin, Texas-based sober bar, the company announced this week. Sharelle Klaus, founder and CEO of Dry Soda Co., made the announcement on Monday while speaking at BevNET Live Winter 2019 in Santa Monica, California.

The new year has kicked off with several new launches and line extensions, as January’s new product gallery features Dirty Lemon’s first release in a year of new monthly SKUs, Coca-Cola’s foray into non-alcoholic adult beverages and several launches which suggest the CBD beverage trend will continue to surge forward in 2019.

DRY Soda Company, creator of beautifully flavored, lightly sweet sodas, today announced the launch of its second brand, DRY Zero Sugar, a line of sugar-free organic sodas.

The can and six-pack designs for DRY Zero Sugar Sodas were created in collaboration with internationally-celebrated artist, Catalina Estrada. The packaging features lively patterns in her signature style, which combines Latin American and Asian influences

DRY Soda Co. founder and CEO Sharelle Klaus declined to reveal the size of the investment, but noted that it was 50 percent larger than the company’s previous funding round from earlier this year.

Distributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business; My/Mo CMO talks mochi momentum; Keto FTW: Bear Squeeze founders chat about Showdown triumph.

DRY Soda Company built its brand by offering low-sugar sparkling beverages with exotic flavors, but thus far the company has shied away from releasing diet products.

This week’s episode of Taste Radio features a captivating interview with Joth Ricci, a veteran beverage executive with one of the most diverse, interesting and impactful track records of anyone in the industry. Over a 17-year career, Ricci has held roles as president of Stumptown Coffee, president and CEO of Jones Soda and managing director with beverage investment and advisory firm First Beverage Group. We recently traveled to Portland, Ore. to meet with Ricci, who is currently the president/CEO of Adelsheim Vineyard.

With only 50 calories and 12 grams of sugar per 12 oz. serving, Watermelon DRY Sparkling tastefully captures the deliciously refreshing, lightly sweet flavor of this summer fruit.

CVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole Foods South Pacific region, AQUAhydrate expands presence in Arizona.

The expanded distribution with the nation’s leading drugstore and pharmacy includes placements in more than 6,000 locations. Lavender, Fuji Apple, Cucumber and Vanilla Bean DRY Sparkling 4-packs will be available at the end of May.