Dry Soda Co. Announces Investment in Non-Alcoholic Bar Sans Bar

Non-alcoholic sparkling beverage brand Dry Soda Co. has invested in and partnered with Sans Bar, an Austin, Texas-based sober bar, the company announced this week. Sharelle Klaus, founder and CEO of Dry Soda Co., made the announcement on Monday while speaking at BevNET Live Winter 2019 in Santa Monica, California.

Gallery: January’s New Product Launches

The new year has kicked off with several new launches and line extensions, as January’s new product gallery features Dirty Lemon’s first release in a year of new monthly SKUs, Coca-Cola’s foray into non-alcoholic adult beverages and several launches which suggest the CBD beverage trend will continue to surge forward in 2019.

DRY Soda Launches Zero Sugar Organic Sodas

DRY Soda Company, creator of beautifully flavored, lightly sweet sodas, today announced the launch of its second brand, DRY Zero Sugar, a line of sugar-free organic sodas.

DRY Sparkling Secures New Funding

DRY Soda Co. founder and CEO Sharelle Klaus declined to reveal the size of the investment, but noted that it was 50 percent larger than the company’s previous funding round from earlier this year.

Taste Radio Ep. 88: DRY Soda Founder on How to Play The Long Game… and Win

Distributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business; My/Mo CMO talks mochi momentum; Keto FTW: Bear Squeeze founders chat about Showdown triumph.

DRY Soda Co. Launches Zero Sugar Line

DRY Soda Company built its brand by offering low-sugar sparkling beverages with exotic flavors, but thus far the company has shied away from releasing diet products.

Taste Radio Ep. 73: How Can Premiumization and Portland Define a Rich Career? Ask Joth Ricci.

This week’s episode of Taste Radio features a captivating interview with Joth Ricci, a veteran beverage executive with one of the most diverse, interesting and impactful track records of anyone in the industry. Over a 17-year career, Ricci has held roles as president of Stumptown Coffee, president and CEO of Jones Soda and managing director with beverage investment and advisory firm First Beverage Group. We recently traveled to Portland, Ore. to meet with Ricci, who is currently the president/CEO of Adelsheim Vineyard.

DRY Sparkling Adds Watermelon SKU

With only 50 calories and 12 grams of sugar per 12 oz. serving, Watermelon DRY Sparkling tastefully captures the deliciously refreshing, lightly sweet flavor of this summer fruit.

Distribution Roundup: CVS Takes Better-For-You Brands Nationwide

CVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole Foods South Pacific region, AQUAhydrate expands presence in Arizona.

DRY Sparkling Secures National Distribution at CVS

The expanded distribution with the nation’s leading drugstore and pharmacy includes placements in more than 6,000 locations. Lavender, Fuji Apple, Cucumber and Vanilla Bean DRY Sparkling 4-packs will be available at the end of May.

DRY Sparkling Expands Distribution In Multiple Channels

According to most recent 52-week SPINS data, DRY Sparkling continues to rank among the top brands in growth and growth contribution in the Craft Soda/Sparkling beverage category across traditional, natural and specialty retail channels.

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