Halfday Tea Tonic

In distribution news, Ayrloom heads to New York’s Governor’s Ball as StageWater heads to Nashvilled for CMA Fest.

Functional iced tea brand Halfday Tonics has been hit with a proposed class action lawsuit, taking aim at the brand’s stated “prebiotic benefits” despite containing just 6 grams of fiber per 12 oz. can – which the complaint claims is not nearly enough for consumers to feel any effect.

Cranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.

We taste next-gen functional beverages featuring ingredients like THC/CBD (Squier’s), mushrooms (High Ground) and kava (Bashi) — along with Halfday’s latest prebiotic iced tea.

This week’s new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve’s exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.

We try La Colombe’s indulgent draft latte, prebiotic iced tea Halfday’s take on an Arnold Palmer, and Starbucks’ return to energy drinks (again).

Canned iced tea Halfday has unveiled a packaging refresh intended to bring a more mature look to the brand’s appearance and better message its better-for-you attributes to consumers.