Neuro Brands Launches neuroIMMUNE and neuroSLEEP Powder Drink Mix Packets

Neuro Brands, LLC, a leader in the healthier lifestyle beverage space, including the high growth categories of refreshing energy, relaxation, sleep, daily and digestive health, has introduced a new line of powdered drink mixes.

Neuro Turns to Gut Health For Next Functional Innovation

Despite being one of the established veterans of the functional beverage set, Neuro is still looking for ways to expand its product range. Along with introducing powdered products, the California-based company is this month introducing its eighth SKU, Probucha, a shelf-stable probiotic drink intended to promote gut health.

People Moves: Brian Krumrei Exits TSG

Krumrei departs the consumer products investment firm, while Moonshine Sweet Tea and Boxed Water each welcome new chief marketing officers.

Following Civil Complaint, Neuro to Update Labels and Change Marketing Practices

Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.

Download BevNET’s 2014 NACS Show Planner

The National Association of Convenience Stores (NACS) annual show begins next Wednesday, October 7, in Las Vegas. or attendees, we’ve compiled a handy list help you navigate the event. Download our printable NACS Show Planner for all beverage exhibitors listed both alphabetically and by booth number.

Neuro to Enter Target Stores Nationwide

LOS ANGELES — Neuro is a new line of great tasting and nutritional drinks designed by entrepreneur and global visionary Diana Jenkins to physically and mentally enhance our daily lives. Diana Jenkins the chairman and founder of the US Bev Net Award-winning drinks assembled the world’s leading scientists and nutritionists in her Malibu “kitchen” to create a revolutionary beverage line […]

neuro Debuts Reformulated Version of neuroTRIM

Enhanced Formula Features More Fiber to Amplify the Appetite Control Effect LOS ANGELES, Aug. 1, 2012 /PRNewswire/ — neuro, a leading premium functional drink company, today launched the reformulated version of the company’s revolutionary appetite control drink, neuroTRIM. The improved version of neuroTRIM includes a highly purified and ultra-condensed version of the key ingredient, konjac […]

Neuro Revamps Formula and Packaging for NeuroTrim

LOS ANGELES, May 3, 2011 /PRNewswire/ — Neuro (www.drinkneuro.com), a groundbreaking line of functional beverages formulated by nutrition scientists and backed by scientific research to promote health and well being, today announced the company has updated the formula of its popular weight management beverage, NeuroTrim, by eliminating caffeine. The packaging of NeuroTrim has also been […]

Neuro Appoints Mike Fransz as Director of Marketing

LOS ANGELES, March 24, 2011 /PRNewswire/ — Neuro, a groundbreaking line of functional beverages formulated by nutrition scientists and backed by scientific research to promote health and well being, today announced the executive appointment of Mike Fransz as Director of Marketing. Fransz will be responsible for building and maintaining the Neuro brand across the nation […]

The Flow: NYC: No Sodas With Food Stamps; Get Expo East Guide

ON TOP It has been widely reported in the media that New York City and state health departments want the federal government to provide a waiver that would let them bar the use of food stamps to buy sodas and other sugary drinks. Link ZUN founder Brian Stearns recently spoke with BevNET about the current […]

The Flow: Regulate Kombucha?; Inside Coast

ON TOP Coast Brands takes aim at the biggest problem for growing beverage companies: approvals from distributors and retailers. Link Kombucha producers may decide to register as alcoholic beverage producers with the federal government rather than change the fermentation process with which the tea is made. The changes were prompted by the discovery that alcohol […]

The Flow: Vita Coco Finds Supply; V8 Adds Green Tea SKUs

ON TOP Vita Coco Announces New Strategic Production Partner in Asia: Fresh Fruit Ingredients Inc. Link Reuters is reporting that Campbell’s will be adding Green Tea varieties to its V8 V-Fusion line. Link ON THE SHELVES King Kullen has authorized SERENITY relaxation beverage. SERENITY is now authorized in more than 1,000 stores in the New […]