Jacinda Swan is the co-founder of The Water Kefir People, an early stage probiotic beverage brand focused on delivering the highest quality fermented beverages made with organic fruits, roots, teas and botanicals. The company aims to share its culture with active lifestyle millennials as it continues to expand along the West Coast.
For some time now, the analytic mantra ‘drinking less, but drinking better’ has been the chant du jour for both industry experts and companies. The movement, led by Millenials and Gen Z, suggests that consumers are going out less and opting for low-ABV or premium spirits and that they’re also drinking fewer drinks throughout the evening.
In this breakout session held during BevNET Live Winter 2019, Blair Cornish, senior VP of sales at Vive Organic, breaks down the essential elements of building a sales team while scaling, from the hiring process to onboarding and culture.
Viraj Puri, co-founder/CEO of greenhouse innovator and fresh produce brand Gotham Greens, discussed the company’s genesis, its ambitious mission and multifaceted business model, weaving technology and human resources to reach an optimal outcome, how he defines and communicates ‘local’ as a marketing term and best practices for working with local governments and leaders.
Dairy Farmers of America (DFA) announced today it has agreed to acquire a “substantial portion” of dairy producer Dean Foods’ assets for a base price of $425 million as a stalking horse bidder. According to a press release from Dean Foods, DFA is set to acquire 44 of Dean’s liquid and frozen facilities, including real estate, inventory, equipment, direct store delivery system and other corporate assets.
As demand for cold brew coffee continues to grow, many brands have focused on single-serve innovations to gain a foothold in the category. Minnesota-based Bizzy Coffee, however, believes it can make bigger long term gains as a fridge staple rather than playing me-too in the grab-and-go set.
Beyond THC and CBD, some studies suggest that other cannabinoids -- such as CBG (cannabigerol) and CBN (cannabinol) -- offers a range of other functional benefits, including antibacterial and antispasmodic effects.
According to Emily Schildt, “We’re living in an age of too much stuff.” With the goal of cutting through this clutter, Schildt, a CPG marketing consultant, founded Pop Up Grocer, a traveling food and beverage brand activation spotlighting a curated selection of emerging natural brands, offering them exposure to consumers, influencers and industry professionals in a candy-colored Instagram-friendly setting.
This week’s episode focuses on how two food companies are evolving to meet the needs of modern consumers. In our first interview, we spoke with Alden Blease and Emma Frelinghuysen, the founder and CEO, respectively, of R.E.D.D. Bar, who discussed the reasons for and execution of a rebrand and reformulation. Later, we sat down with Arnold Coombs of top-selling organic maple syrup brand Coombs Family Farms, who discussed how the company has built consumer loyalty through education about the product’s health benefits along with the development of an innovative package.
PepsiCo beat analyst expectations in its fourth quarter and full year 2019 earnings report yesterday, with its beverage division posting its growth rate since 2015. The company overall reported Q4 net revenue growing 5.7% to $20.64 billion and 3.9% for the full year to $67.16 billion; meanwhile, organic revenue grew 4.5% for the full year versus 3.7% in 2018.
Chris Hollod wants to be known as one of the most active angel investors in the alcohol space. After about a decade of making investments with billionaire Ron Burkle and actor Ashton Kutcher, Hollod, a Los Angeles-based venture capitalist, struck out on his own in 2019 and has shifted his focus from investing in tech companies such as Airbnb, Uber, Spotify and Warby Parker, to investing in consumer packaged good companies, specifically “alternative alcohol” companies.
Edelman, a three-time Super Bowl champion, initially partnered with Perfect Hydration as a brand ambassador in June. Speaking with BevNET in January, the wide receiver said he has “always been an advocate of alkaline water,” which he credited with helping him recover quicker from workouts and games.
Ignite Beverages, led by "King of Instagram" Dan Bilzerian, will debut its first non-alcoholic products this spring: an alkaline water, labeled as “Water Powered by IGNITE,” and a nootropic-infused performance energy drink called ZRO by IGNITE.
Soylent announced yesterday that CEO Bryan Crowley has been replaced, naming former CFO & COO Demir Vangelov to the chief executive role. In a blog post, Soylent chairman and co-founder Rob Rhinehart said the leadership change comes as the company looks to make changes to its strategy and product.
