Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.
In this edition, Howard Telford, a senior beverages analyst with market research firm Euromonitor shared his thoughts on pertinent trends affecting new product development as viewed at Expo West and beyond. This podcast also includes a conversation with Michel Boissy, the CEO and co-founder of cold-pressed juice company FreshBev, the maker of the Ripe brand of juices and cocktail mixers.
Former Coke brand manager Kellam Mattie returns to the company as the new VP of Marketing and Innovation for VEB, while Nestlé elevates Fernando Mercé to CEO of Nestlé Waters North America.
Food and beverage manufacturers may be embracing cleaner ingredients, but they’re a little more hesitant when it comes to talking about it.
Chris Hopkins wants to take you on a tropical vacation. His mode of transport? Coffee. A longtime beverage sales executive, Hopkins recently launched Blue Island Coffee, a brand designed to carry consumers “away from their daily routine through coffee innovation.”
Celsius Holdings, Inc., the makers of Celsius, the leading global fitness drink, today reported financial results for the year and quarter ended December 31, 2016.
Le-Vel Brands, the world leader in human nutritional innovation, has just introduced to its wildly successful THRIVE product line Activate Premium Beverage in an incredible new Watermelon flavor.
Pepsi and Aquafina unveiled their plans for the 2017 baseball season, centered around home openers in Chicago and New York, along with nine other teams throughout the year. The announcement reflects PepsiCo's longstanding commitment to baseball as it continues to reach new heights with franchised team sponsorships.
Liquid I.V. has experienced tremendous growth in the last year, increasing distribution from 100 locations to over 10,000 locations nationwide. Currently available in a large-number of Whole Foods Market, Harris Teeter, Bed Bath & Beyond, 7-Eleven and GNC locations, the strong distribution addition of Walgreens solidifies that the world is looking for a new hydration source, and Liquid I.V. is here to lead the wave.
In November 2016, Organic Valley and Dean Foods announced the formation of a joint venture that will make Organic Valley dairy products available to more Americans. Beginning today, that venture is open for business, making Organic Valley fresh milk (HTST) available soon to more than 140,000 retail locations serviced by Dean Foods’ extensive distribution network.
The Sierra Norte mountain range of Oaxaca is acclaimed as one of the richest zones of biodiversity in Mexico. Oaxaca is also the cradle of corn to the world with over 2,090 varieties in existence. But, in an era of genetically modified organisms, many of the native corn species are in danger of extinction.
Cannabis beverage manufacturer Le Herbe wants to help consumers get their buzz faster, and has partnered with ultrasonic liquid processing company Qsonica to develop new methods of extraction, preservation, and processing of drinkable cannabinoids.
Cuvee Coffee’s crowler machine is finally free from the clutches of the Texas Alcoholic Beverage Commission (TABC).
Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
