News

Mehta to Birth Brands at Born Wild

Today entrepreneur and investor Zubin Mehta announced the launch of Born Wild Brands. Mehta most recently served as CEO at Nourish Snacks, a better-for-you snack company founded by TODAY’s Joy Bauer.

Wyoming Whiskey Releases Single Barrel Bourbon

Wyoming Whiskey Single Barrel Bourbon is available once again in six U.S. markets. This highly anticipated release of Single Barrel is the first since two pallets sold out before the bottles could hit shelves in November of 2015.

Organic Food Incubator Reborn In New Jersey

In an interview with BevNET, Schwartz said that he looked at approximately 30 potential new locations throughout New York’s five boroughs last year in an effort to retain the company’s identity. However, the cost savings available by moving to New Jersey were too enticing to ignore.

Steviva Ingredients Earns Organic Certification

Steviva Ingredients, makers of all-natural sweeteners and sweetening systems, announced today it has earned organic certification under the USDA National Organic Program for its Portland SQF Level 2 manufacturing facility.

Ole Smoky Distillery Teams with WGN America’s ‘Outsiders’ for Cross Promotional Program

Ole Smoky Distillery LLC has teamed up with WGN America to create a co-branded program in support of the highly anticipated second season of WGN America’s “Outsiders,” which is produced by Sony Pictures Television. The collaboration includes a limited edition moonshine SKU, TV spots, digital media, in-store POS, and a national sweepstakes.

Beach Whiskey Company Acquires American Harvest Organic Vodka

The Beach Whiskey Company, a national spirits company, announced today its acquisition of American Harvest Vodka®, an American-made organic vodka, which merges the farm-to-bottle movement with the exploding craft spirits category.

New Soft DRINK Bar Lands in Times Square

DRINK is a first of its kind non-alcoholic beverage bar located inside the American Eagle Outfitters in Times Square, New York City. Funded by venture capital firm Cleveland Avenue, the bar stocks 20 different small craft beverage brands from nearly every category in the industry.

Mountain Dew Focuses on the Euphoric Feeling of Doing with New Global Campaign

Mountain Dew is kicking off 2017 with a new global "Do the DEW" campaign centered around the belief that there's no feeling like doing. Set to appear in more than 20 countries around the world throughout 2017, the effort features a series of creative designed with the mobile consumer in mind. The first piece in the series, titled "Fade Away," debuts today on social and television, and stars DEW pro-skateboarder Sean Malto. The start of the new year also brings a unified visual identity for the brand globally.

375 Park Avenue Spirits Appoints President & COO

Norman Bonchick, Chairman and CEO of 375 Park Avenue Spirits today announces the appointment of Jason Schladenhauffen to the newly created position of President / COO of 375 Park Avenue Spirits.