Mike D of the Beastie Boys has taken his little horsy Paul Revere to the courthouse where he’ll face another foe that’s packing. But this time, it’s not MCA with a jammy and a license to kill. It’s another monster, as in, Monster Energy.
Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
Monster Energy unveils its newest drink, Muscle Monster® Energy Shake an energy infused protein shake, which marks the company’s entry into the trending protein market.
TEAS' TEA®, the award-winning ready-to-drink tea made by the Brooklyn based beverage company, ITO EN (North America) INC., has launched an On-line Trivia Game Show to become a Tea Master.
For a brand like Golazo, which embraces the world’s most popular sport, no other person could have the same kind of influence as Pelé, the company's new global ambassador.
While finalization of these plans is still subject to approval by local government, the project will represent a significant investment in Kentucky’s growing bourbon industry. The proposed facility will distill a number of current and future Diageo bourbon and North American Whiskey brands.
SpartanNash Stores has agreed to begin carrying three flavors of Reed's and four flavors of Virgil's craft sodas in over 100 of their supermarkets throughout the Midwest.
Vital Juice CEO Edward Balassanian takes pride in targeting any consumer who likes juice. From this thinking, Vital Kids was born.
Sidney Frank Importing Company, Inc., and Black Forest Distillers ofGermany jointly announce that Sidney Frank Importing Company Inc. will become the exclusive importer and distributor of MONKEY 47 Schwarzwald Dry Gin in the United States, as well as Puerto Rico and the Caribbean, effective immediately.
In less than two years, the venture capital firm TSG has exited its much-discussed investment in functional beverage line Neuro, and with the departure much of Neuro’s senior staff has left the company.
Nature’s Flavors, the leading Natural Flavoring E-Commerce company, announced today the appointment of former Saban Entertainment and Fox Family Channel executive, Lance H. Robbins as the company brand content strategist who will report directly to founder and CEO Bill Sabo.
Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, proudly announced today it is continuing its partnership with Gail Simmons, TV personality and Special Projects Director at FOOD & WINEmagazine, to support the campaign's mission of bringing fresh fruits and vegetables to communities nationwide.
D'USSE XO has already garnered significant buzz amongst high-profile tastemakers well before its shelf date, making its official debut front row at the 56th Annual GRAMMY Awards and achieving accolades in prestigious spirits competitions.
Just in time for summer, Little Miracles, Europe's No.1 organic energy brand, sold in more than 25 countries and based in London, U.K., today announced its official U.S. launch with nationwide availability of its award-winning collection of organic tea and fruit juice blends.
