FEVER to Heat Up Polar Beverages
April 16th, 2009, West Conshohocken, PA – Fever, the all-natural, flavor-packed beverage that stimulates body wellness, continues to heat up the functional beverage category by solidifying a major distribution deal…
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Fanta Orange Now with 100 Percent Natural Flavors
ATLANTA–(BUSINESS WIRE)–Fanta Orange, the #1 fruit-flavored sparkling beverage in the U.S., will now feature 100 percent natural flavors. But that’s not all the news – the entire Fanta line is…
Fueling the troops: Miami schools join BAWLS Guarana to send support to military overseas
Miami, FL – April 16, 2009 – Miami-based high-caffeine soda BAWLS Guarana is teaming up with local schools to show support to men and women serving in the armed forces…
PepsiCo sues Coke over Powerade ads
Forget cola wars. Could Coke and Pepsi be entering the era of isotonic intrigue? PepsiCo sued Coca-Cola this week, asking a judge to stop to a Powerade ION4 campaign that…
Cheerwine to help the country ‘chill out’ with new multi-touch digital, ad campaign
Salisbury, N.C. (April 14, 2009) – Cheerwine, the iconic, unique sparkling soft drink from North Carolina, is unveiling an entire integrated experience with a fully interactive Web site and print,…
Thomas Kemper Soda Co. Welcomes New Board Member
PORTLAND, Ore.–(BUSINESS WIRE)–Thomas Kemper Soda Company, a Portland, Ore.-based maker of premium craft brewed soda, announced the addition of Steve Smith, Founder of Tazo Tea, as a new member to…
Naked Juice teams up with the Rainforest Alliance for sustainable fruit procurement
Azusa, Calif. (April 14, 2009) – As part of its commitment to strengthen responsible and sustainable procurement practices, Naked® Juice today announced that it is collaborating with the Rainforest Alliance,…
State of Mind Water REVERTing Back to Nature this 2009 Earth Day
Los Angeles, CA – April 14, 2009 – With the launch of their new eco-friendly and biodegradable bottle approaching this summer, State of Mind Water is taking an extra step…
The Flow: Top brewers; energy labels
Financials Sensient Technologies Corporation will hold its conference call to discuss 2009 first quarter results at 10:00 a.m. CDT on Monday, April 20, 2009. Link Law, Policy and Advocacy Michigan…
Bebida Beverage Company launches ‘anti-energy’ drink
MOORESVILLE, North Carolina (April 14, 2009) – Bebida Beverages Company (BBDA.PK) announces the launch of their newly developed relaxation beverage, Koma Unwind, the first in a line of smart drink and…
Propel Unveils New Enhanced Experience
NEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to…
MOCON’s new Cal-Smart calibration system gives packagers more accurate way to project shelf-life
Minneapolis, MN (April 14, 2009) – MOCON, Inc. (NASDAQ: MOCO), the leading global manufacturer of headspace gas analyzers for food packaging applications, has taken its technology to a new level…
Eatzi’s of Dallas drinks up Venga Functional Infusions
Delray Beach, FL-(April 14, 2009)-Upscale market and bakery Eatzi’s is the newest retailer to take on Venga®. www.drinkvenga.com functional infusions making the better for you beverage even more widely available…
Swing Juice signs deals with professional baseball players Paul Konerko and Bill Hall.
Providence, RI 4/13/09- Swing Juice® Hybrid Energy Drink and professional baseball players Paul Konerko and Bill Hall have reached sponsorship agreements. Swing Juice® is a hybrid energy drink designed with…