AriZona Partner Sells Out
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News
GIVE water launches four distributors, new SKU
PITTSBURGH, PA – August 7, 2008 – PurBlu Beverages introduced a fourth SKU to its GIVE Water lineup this week, which contributes 10 cents per bottle to the charitable cause…
NextFoods announces strategic investment from venture capital firm Maveron LLC
Boulder, CO, August 5, 2008 – NextFoods, the new functional food company formed by Organic and Natural Products industry pioneer Steve Demos (Founder and former President of WhiteWave, Inc., makers…
Distributor to acquire SOCKO energy drink maker
LAS VEGAS, NV, Aug 05, 2008 (MARKET WIRE via COMTEX) — Marshall Holdings International, Inc. announces its intentions to acquire Vitality Beverage, the parent company of the “SOCKO” energy drink.…
The Flow: Gates buys Coke, capture the Montauk
FINANCIALS Bill Gates investment firm, Cascade Investment LLC, has a 20 percent stake in Coca Cola Femsa SAB de CV, according to documents filed Friday with the U.S. Securities and…
Vital Action Performance Water: multi-functional flavored water for athletes
Los Angeles, California (July 21, 2008) – Big Earth Brands Ltd. announced today its new multi-functional flavored Vital Action Performance Water (VAPW) targeted at action sports athletes will launch in…
NutraGenesis introduces Wellberry, the new branded superfruit ingredient for dietary supplements and functional foods and beverages.
Brattleboro, Vermont: Wellberry™ is a combination of proprietary forms of two of nature’s most power packed antioxidants; a patented extract of the renowned Ayurvedic superfruit, Indian Gooseberry, and a new,…
July beverage growth small despite discounts
Soft drink volumes climbed 1-2 percent in July despite heavy discount promotions, according to Alton Stump, an analyst with Longbow Research. Coke and Pepsi continued 24-pack discount promotions from June…
TSG Consumer Partners announces dedicated fund for emerging high growth consumer brands
SAN FRANCISCO, CA, and NEW YORK, NY; August 4, 2008 – TSG Consumer Partners LLC (“TSG”), the nation’s leading private equity investor specializing in acquiring and building branded consumer companies,…
BDI Marketing announces retail debut of new mocha flavored Mini Thin Rush A.M. liquid energy shot
CARMEL, IN – July 24, 2008 – BDI Marketing, distributors of the popular Mini Thin Rush® family of energy products, announced today the August 1st, 2008 release of its new…
Celsius expands the calorie burning beverage category with introduction of Green Tea
DELRAY BEACH, Fla., Jul 31, 2008 (BUSINESS WIRE) — Celsius Holdings, Inc. announced today Celsius(R), the original calorie burning beverage, now introduces two Green Teas: Peach Mango and Raspberry Acai.…
Power Trip Beverages announces new ‘Vitamin Energy’ shots
DAVIE, Fla. – July 31, 2008 -Power Trip® Beverages (www.powertripbev.com), a recognized leader in bringing flavored, vitamin enhanced and great tasting energy products to distributors, retailers and consumers, today announced…
PepsiCo jumps ahead in stevia battle
Over the past several years, Coca-Cola regularly made press announcements about its partnership with Cargill, and their joint “Truvia” stevia-based sweetener. The gist of those announcements boiled down to “it’s…
Project 7 to launch cause-related bottled water
Project 7 , a consumer goods company serious about social change, today announced it will launch Project 7 Purified Water in September 2008. Each bottle of water will be attached…