Rowdy Energy Drink, the “better-for-you” energy drink brand created by 2x NASCAR Cup Champion, Kyle Busch and beverage entrepreneur Jeff Church, announced that they have partnered with Dreyer & Reinbold Racing to sponsor driver Sage Karam for the Indianapolis 500 Festival.
Ranch Rider Spirits Co, Texas’ number one premium spirit-based seltzer, revealed its newest premium vodka seltzer just in time for summer – The Buck, a fresh Moscow Mule recipe made with real ingredients.
BLK & Bold co-founders Rod Johnson and Pernell Cezar spoke about the new partnership and product, discussed how brands can effectively incorporate a social impact mission into a CPG business, talked up a potential move into RTD products and shared their advice for coffee-obsessed NBA stars.
Philadelphia Distilling, which in 2006 created the American Dry Gin category with the introduction of Bluecoat American Dry Gin, unveils its first new spirit since 2018 - Bluecoat Gin For Seltzer (94 proof).
Shetland Reel is pleased to announce the launch of Countdown Gin, a tantalising new collaboration with Shetland Space Centre. The launch brings together two dynamic and ambitious enterprises, both of which operate from the island of Unst, Britain’s most northerly inhabited island.
Beverage brands are welcoming in the summer months with an abundance of new fruity and refreshing products. In this gallery we highlight new releases from Perrier and Honest Tea, brand debuts for Confidence and Figlia, and much more.
Stoli Vodka and The Harvey Milk Foundation are continuing their partnership with the launch of the limited stock Stoli Harvey Milk Global Collector’s Edition Bottle, featuring art from Paraguayan artist Oz Montania.
Nutrabolt, a global leader in sports nutrition, today announces Ron “Boss” Everline as the company’s first-ever Chief Fitness and Business Ambassador.
Blue California’s Taxifolin BC-DHQ with super antioxidant and anti-inflammatory properties is now Generally Recognized As Safe (GRAS) in a range of foods and beverages following a letter of no objection from the US Food and Drug Administration (FDA).
Athletic Brewing, a non-alcoholic (NA) craft beer maker, raised $50 million in a Series C funding from investors, spearheaded by the Alliance Consumer Growth (ACG) and TRB advisors, which concluded on May 11.
In this weeks distribution roundup: Tru Inc. launches its functional seltzers at Massachusetts grocery store chains, Weird Beverages signs its first DSD agreement, and updates from Jones Soda and Take Two.
As the avalanche of RTDs continues to hit shelves nationwide, the very definition of the category remains up for debate. Global data and analytics company Nielsen churns out detailed analytical reports on everything from television to retail, but even they can’t provide a universal definition.
Zest Tea — the most caffeinated tea on the market — is excited to introduce two new sparkling flavors: Blood Orange Mango and Cucumber Melon.
Mexcor International, a Houston-based importer and distributor of the finest spirits and beverages from around the world, today announces the company has relocated its corporate headquarters to 11177 Compaq Center W Dr., Houston, TX 77070. The company employs 255 people across the nation, with 116 based in Houston.
