News

CPG Partners Cut Ties With CrossFit After CEO Tweet

CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.

Super Coffee Enters Plant-Based Beverage Space with New Launches

Kitu Life Super Coffee announced today its first steps into the rising plant-based beverage space with a coffee and a creamer, both made with pea protein, launching nationwide this month. The new flavors include Coconut Mocha Super Coffee, which contains 200 mg of caffeine, 10 grams of protein and 90 calories per 11 oz. can, and French Vanilla Super Creamer.

ShineWater Debuts New Look

Founded by a physician as a healthier alternative to high sugar beverages, ShineWater is hyped to announce the launch of their fresh, hip new look to match the bold vibrant flavors inside the bottle.  

Build Fast Formula Launches New DRINKHACK Supplement

DRINKHACK is the first product formulated to address acetaldehyde metabolism. Acetaldehyde is the most toxic byproduct of alcohol consumption. DRINKHACK was specifically designed to help support the body's natural elimination process.

Simply Soupreme Launches New Roasted Red Pepper Flavor

Simply Soupreme recently announced that this summer, they are adding a new flavor to their lineup, Roasted Red Pepper. Featuring real, whole vegetable ingredients like roasted bell peppers, fennel and smokey paprika, the ready to drink soup delivers an elevated flavor profile.

Mile High Food Science Launches New R&D Facility for Wellness Beverages in Colorado

Mile High Food Science is expanding its operations by launching a new R&D facility in Denver, Colorado, and establishing a commercial office in Los Angeles, California, as part of its new agreement with Aseppak Global based on their 18 years of trajectory in developing food and beverages nationally and internationally. 

New Age SEC Notice Suggests Major Changes

New Age Beverages Corp. will seek to change its name, dropping the “Beverages” to become “NewAge, Inc.” according to a notice of annual meeting of shareholders filed with the U.S. Securities and Exchange Commission (SEC) on Monday. The proposed name change comes as the publicly traded company seeks to divest several beverage brands from its portfolio and diversify its product offerings.

Sugar Association Petitions FDA for Clearer Alt Sugar Callouts

Industry group the Sugar Association wants the Food and Drug Administration (FDA) to issue stricter labeling guidance on alternative sweeteners in order “to stop misleading claims about added sugars content.” But other industry stakeholders argue that product labels are already transparent enough.

Applied Food Sciences Receives GRAS “No Comment” Letter for AMATEA Organic Guayusa Extract

Applied Food Sciences (AFS) has taken another great step in furthering the safety and validation of its AMATEA organic guayusa extract by presenting its GRAS dossier to the Food and Drug Administration for review. AMATEA is a branded guayusa extract that uses a patented extraction process to highlight the caffeine and antioxidants naturally occurring in guayusa leaves to provide premium, organic energy.