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Jovē Wellness announced the launch of its new alkaline water, Jovē, a 100% purified water made with Advanced Cellular Hydration Technology. A newcomer to the water aisle, Jovē is a smooth, easy drinking pH 9.5+ alkaline water clinically shown to provide hydration for skin and cellular health.
Following a year of tremendous growth, Volley, the first clean tequila seltzer on the market, announces the appointment of three new executive team members, Tom Spaven (formerly of Bacardi USA) as Chief Marketing Officer, Chris Heslep (formerly of Stoli Group) as Chief Sales Officer and Nick Papanicolaou (of Pernod Ricard) as Senior Advisor.
Round Turn Distilling, makers of the award-winning Bimini Gin, announce their arrival in Georgia with their newest expression, Bimini Coconut. Now available on the menu at Atlanta’s Ticonderoga Club and at stores throughout Georgia as a member of the Craft Spirits Cooperative portfolio distributed in Georgia by Avant Partir Wines.
Fiorito introduced new ready-to-drink (RTD) products in line with the hard seltzer category such as the Fiorito Limoncello Tonic containing Fiorito Limoncello, tonic water, basil and natural lemon grass in a 250ml slimline can. Limoncello Tonic was developed with top bartenders for a perfect taste.
Yale Materials Handling Corporation announces an industry-first suite of operator assistance technologies that warehouses can use to help reinforce lift truck operating best practices.
Earlier this year, Bear’s Fruit raised an undisclosed sum from Simple Food Ventures, a female-led investment firm focused on better-for-you CPG products. According to Driscoll, the company was connected with the firm by an existing investor, TQ Ventures, which had previously participated in the brand’s seed round.
Genesis Robotics & Motion Technologies is pleased to announce the availability of its newLiveDrive LDD 1800 Series Direct Drive Actuators, with an extensive range of configurations and performance options. LiveDrive direct-drive actuators eliminate the need for gearing and are redefining the next generation of parallel robots and precision machinery, unlocking capabilities beyond the reach of conventional drivetrains, across many applications.
The list of non-alcoholic beverage producers seeking to cash in on the $4.5 billion hard seltzer segment has grown a little longer. PepsiCo filed an application with the U.S Patent and Trademark Office to trademark its Rockstar brand in the beer and “alcoholic fruit cocktail drinks; alcoholic malt beverages, except beers; hard seltzer” categories on June 14.
Many food and beverage makers often look to adjacent categories for their first brand extension. However, caffeinated bar maker Verb is making a larger leap for its first foray beyond bars: EDM, which stands for Energizing Drink Mix (not electronic dance music). The new line promises consumers a jolt of energy from caffeine, not a bass drop.
Rockstar Energy Drink has unveiled a new multi-year partnership with Los Angeles Football Club, the brand's first major league sports series deal.
In sync with the summer solstice, Aprch Beverage Co. has released a new limited-edition flavor for summer - Aprch CBD Sparkling Water in Coconut + Papaya. The new release is the fifth flavor to be added to the Aprch CBD Sparkling Water portfolio, including Cherry + Lime, Watermelon, Mint + Cucumber and Lemon + Lime.
Carnation Breakfast Essentials and Cinnabon have joined together to brighten families' mornings with the launch of the new Carnation Breakfast Essentials Cinnabon Bakery Inspired Flavored Nutritional Drink.
Barking Irons announces their new apple-based gin. Known for their award-winning applejack brandies, Barking Irons Gin begins with the same distilled apple base, before being blended with neutral spirits and a citrus-forward botanical blend that includes orange peels.
Waterloo Sparkling Water, based in Austin and known for its refreshing fruit-inspired flavored sparkling waters, is pleased to announce it is the Official Sparkling Water of the World Surf League (WSL). Waterloo is also partnering on an exciting, new WSL original video series airing in 2021.