If anyone can claim to know what Liquid I.V. is all about, it's Sean Lavin. As the company's first outside hire back in 2016, Lavin has done it all, from helping develop flavors to early marketing work as the brand went from burgeoning startup to its sale to Unilever in 2020.
PHOCUS caffeinated sparkling water launches exclusive flavor in The Vitamin Shoppe, Spider Energy partners with Michigan distributor and MaKa goes chain-wide in Gelson's.
We are thrilled to announce that we will be hosting two food and beverage industry meetups this fall. These gatherings will invite the community into our offices for conversation and light bites.
As the no/low $11 billion global business grows, so do the opportunities for brands playing in the moderation space. But what are the sober drinking occasions to win?
Cycling Frog with help from the Hemp Beverage Alliance are fighting emergency regulations by New York State’s Office of Cannabis Management prohibiting the sale of hemp-derived THC products.
Celsius Holdings reported record high Q2 revenue of around $326 million, up 112% from $154 million in 2022, during its latest earnings report this week.
Boba tea, with its signature tapioca pearls consumed via straw, was once considered to be a cumbersome and impractical product for ready-to-drink formats. But now, sales of the Taiwanese drink in bottles and cans are bubbling up – and fast.
In a world obsessed with oat milk, is there room for an oat water? There is, if you ask New Jersey-based startup Smootch. After debuting its four-SKU flagship line of electrolyte-packed, non-carbonated oat waters in 12 oz. cans at Natural Products Expo West last year, the brand has established a presence in Pennsylvania, New York, Connecticut and Rhode Island.
Better-for-you beverage brand Zevia was already seeing an impact from its brand refresh despite a Q2 with slumping sales primarily due to supply chain disruptions.
Non-alcoholic beverage sales “remained healthy but decelerated” in the two-week period ending July 29, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Total dollar sales growth rose 7.6% year-over-year.
How do breakout brands, particularly those that operate in trendy categories, build sustainable businesses? They cultivate authentic relationships with consumers by delivering on attributes they’re seeking. It’s how Wilderton, a maker of small-batch, non-alcoholic spirits crafted from raw botanicals, is paving its path.
Molson Coors has agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business. The amount was not disclosed.
Tilray Brands is acquiring eight craft brands from Anheuser-Busch InBev in a blockbuster all cash deal announced today.
Ohio’s Watershed Distillery has been acquired by New Jersey-based Marussia Beverages USA, the U.S.-arm of Swiss firm Marussia Beverages Group.
