Headlines

IFT19 to Host Over 1,200 Exhibitors IFT19 to Host Over 1,200 Exhibitors

IFT19 to Host Over 1,200 Exhibitors

by John McKenna and Adam Stern,

Over 17,000 CPG manufacturers, marketers and formulators are gathering this week at the Ernest N. Morial Convention Center in New Orleans for IFT19, the annual show for the Institute of Food Technologists (IFT).

Brand Profile: Perfect Hydration ‘Hyper Focused’ On Regional Growth Brand Profile: Perfect Hydration ‘Hyper Focused’ On Regional Growth

Brand Profile: Perfect Hydration ‘Hyper Focused’ On Regional Growth

by Brad Avery,

Standing out in the crowded bottled water category is no easy task. But in just over two years, alkaline water brand Perfect Hydration says it’s experiencing rapid growth in the Southern California market. This year, the brand is aiming to replicate that regional success as it moves to scale nationwide and begins competing head-on with some of the segment’s biggest names.

Poland Spring Announces Transition to 100% rPET by 2022 Poland Spring Announces Transition to 100% rPET by 2022

Poland Spring Announces Transition to 100% rPET by 2022

by Erin Cabrey,

In its effort to remove the “single” from single-use plastic, Poland Spring today announced it has begun transitioning to recycled plastic (rPET) packaging across its still water portfolio, with the goal of reaching 100% rPET use by 2022.

Taste Radio Insider Ep. 36: The Sudden Plan to Revolutionize a $40 Billion Category Taste Radio Insider Ep. 36: The Sudden Plan to Revolutionize a $40 Billion Category

Taste Radio Insider Ep. 36: The Sudden Plan to Revolutionize a $40 Billion Category

by BevNET.com Staff,

This week’s episode features an interview with Josh Zloof, the co-founder and CEO of Sudden Coffee, an innovative brand of specialty instant coffee. Founded in 2015, Sudden is attempting to revolutionize the $40 billion market for instant coffee by emphasizing its proprietary production process and by focusing on “scalable hospitality.”

Gallery: May’s New Product Launches Gallery: May’s New Product Launches

Gallery: May’s New Product Launches

by BevNET.com Staff,

In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.

Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’ Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’

Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’

by Brad Avery,

In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.

VPX Files Motion to Expedite Injunction Ruling in Monster Case VPX Files Motion to Expedite Injunction Ruling in Monster Case

VPX Files Motion to Expedite Injunction Ruling in Monster Case

by Martín Caballero,

Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.

Cusa Tea Closes $2.5M Series A Round Cusa Tea Closes $2.5M Series A Round

Cusa Tea Closes $2.5M Series A Round

by Martín Caballero,

Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.

Elevator Talk: Agua Rica Offers a Refreshing Take on Aguas Frescas Elevator Talk: Agua Rica Offers a Refreshing Take on Aguas Frescas

Elevator Talk: Agua Rica Offers a Refreshing Take on Aguas Frescas

by BevNET.com Staff,

Julian Hakim is a partner at Agua Rica, a modern aguas frescas brand that aims to bring the traditional Mexican treat to the drink isle in a natural way. The startup brand which launched just four months ago crafts its lineup of beverages using all natural and non-gmo ingredients with real cane sugar.

FDA Issues Guidance on Date Labeling FDA Issues Guidance on Date Labeling

FDA Issues Guidance on Date Labeling

by Erin Cabrey,

From “Sell By” to “Best Before” to “Best If Used By,” the many ways in which CPG products are date coded are creating consumer confusion over how long food is actually safe to eat.

Monster Executive Named in Lawsuit Leaves Monster Executive Named in Lawsuit Leaves

Monster Executive Named in Lawsuit Leaves

by Brad Avery,

More than a year after five women announced they were suing Monster Energy, alleging a rampant culture of sexual harassment and retaliation within the company, another executive named in one of the complaints has parted ways with the company.

Nielsen: Modest Growth in All Channel Non-Alc Beverage Nielsen: Modest Growth in All Channel Non-Alc Beverage

Nielsen: Modest Growth in All Channel Non-Alc Beverage

by Martín Caballero,

Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.