Research Recap: 2019 ‘Blockbuster’ Year for Launches, But Pandemic Causes Shifts
Though the current market has been thoroughly disrupted by the COVID-19 pandemic, leaving uncertainty about how consumer behavior will shift long term, a new report by market research firm IRI showed that last year was marked by numerous “blockbuster” food and beverage launches. Also, Euromonitor predicts food and beverage to be lone growth sector in 2020 as pandemic impacts become clearer.