Amid the M&A activity, growth in the powder has been driven by the convenience of the single-serve stick format, ecommerce sales and a demand for better-for-you, functional beverages. To learn more about the shifts in the space, we sat down with three entrepreneurs for a discussion on the category.
The Functional Beverage Guide is a directory of non-alcoholic functional beverage products, plus companies that provide goods and services to those brands. It's a who’s who of new and established beverage products that are marketed as functional, including energy drinks, relaxation drinks, sports drinks, enhanced waters, kombucha, and much more.
Amid the M&A activity, growth in the powder has been driven by the convenience of the single-serve stick format, ecommerce sales and a demand for better-for-you, functional beverages. To learn more about the shifts in the space, we sat down with three entrepreneurs for a discussion on the category.
As the country begins to enter the post-pandemic era, bottled water brands are looking for new ways to integrate themselves into consumers’ everyday healthy habits. And, thanks to a wave of new functional innovations this spring (see Brand News), along with Nestlé’s recent acquisition of Essentia, the forecast looks promising.
Although the total U.S. CBD market is still expected to reach $16.8 billion by 2025, there are some key factors affecting the way brands are behaving. As CBD beverage companies large and fall fight to have their say, major players like Molson Coors (via Canopy) and Tilray are starting to arrive in the U.S.
In natural food industry news: Mood Food: Can Mindright Feed a “Happiness Hack?”; Ka-Pop, Bubba’s Merge to Form Awakened Foods, Launch Co-Packing Division; Investment Firms Launch CPG SPAC;
Greg was a great person: an idealistic, humble, cool, caring, charismatic older brother to so many of the people he inspired. He was idolized as a pioneer not just because of what he created in Odwalla and Califia, but because he bore the scars that came with having been one of the first entrepreneurs through the door of the natural food business. With hip dignity, he wore both the triumphs and setbacks of a pioneer.
On the beverage front, there have been so many signs that the worst is over, and everyone is forging ahead.
In beverage news: Canopy Growth Launches CBD Sparkling Water in U.S.; Oatly Files for IPO; Coca-Cola In Talks to Acquire BodyArmor; Flow Names Former Nestlé Waters Head Patarnello as CEO; Spindrift Goes Hard with Spiked Sparkling Water Line
In craft beer news: Denizens Co-Founder Julie Verratti Appointed to Serve in US SBA; Diageo Acquires Lone River Ranch Water Maker Far West Spirits; Deschutes Brewery Acquires Neighboring Boneyard Beer in Bend; Sonic Branded Hard Seltzer Line Could Make Coop Ale Works a Player in the $4 Billion Segment
There seems to be a special place in American consumers’ hearts for beverage brands that offer a highly generalized promise of elevating their health and well-being, so that a brand positioned that way seems to break out every decade or so.
It’s the SPAC plague, and this Special Purpose Acquisition Contagion is everywhere: Signs of infection are fits of scanning SEC documents to see which collections of experienced operators have been gathered by former P&G executives, extreme willingness to combine back offices to realize efficiency in D2C ventures, celebrity board members, and an outbreak of acquisition targets to be named later.
