The a2 Milk Company, maker of naturally occurring milk from cows that produce only the natural A2 beta-casein protein, has launched a national brand campaign, created by Chicago-based agency The Escape Pod. The campaign, titled ‘Taste Worth Crying Over,’ highlights the brand’s exceptional taste by illustrating that age-old feeling of crying over spilled -- in this case, a2 Milk.
More Labs, the parent company of hangover shot brand Morning Recovery, announced this week it has raised $10 million in a Series B funding round. The round was led by Btomorrow Ventures, an investment arm of British American Tobacco (BAT), owner of cigarette brands like Camel, American Spirit and Newport.
PepsiCo-owned yerba mate brand Yachak Organic has rolled out a rebrand for its line of 16 oz. beverages. The refresh presents not just an entirely new visual identity for the brand, which launched in 2017 as a subsidiary of Rockstar Energy, but also aims to more firmly position the drink in the energy space.
WhistlePig Whiskey, the leading distiller of independent craft whiskey, is excited to introduce the first-ever, super-premium, ready-to-drink craft Rye beverage – PiggyBack Rye Smash. The small-batch canned cocktails are specially crafted with barrel-aged ingredients and 100% Estate Rye grown directly on the WhistlePig Whiskey Farm.
The Macallan has unveiled The Macallan Harmony Collection Rich Cacao, the first limited edition whisky in an innovative new series of single malts that will see the brand progress its journey towards sustainable packaging.
Bang Energy is known for leading the energy drink category with new and innovative drinks, and its latest energy drink could be the craziest concept yet! Bang Energy has released a chocolate-flavored energy drink called Whole Lotta Chocolata, which is a chocolate lover's dream of galactic proportions!
After initially seeking to raise over $100 million, The Vita Coco Company is now targeting around $224 million by issuing 11.5 million shares, priced between $18 and $21 each, as part of its initial public offering next Thursday, the company announced.
Del Monte Foods announced the launch of their newest innovation, Joyba Bubble Tea, available in select markets. Made with real brewed fruit flavored tea and popping boba, Joyba brings the bubble tea experience to stores for consumers to be able to enjoy anytime, anywhere.
Oregon Fruit Products LLC has announced Lime Fruit in Hand, a fast and easy way for the foodservice world to create real, tart lime beverages such as limeade and margaritas. Made with real Key limes, Lime Fruit in Hand comes frozen and ready to mix as a 5+1 concentrated base for limeades.
JoyFace Collective is excited to announce the release of Florida's first hemp-derived Delta 8 THC seltzer called Curious D8. Curious D8 will debut in a tropical Pineapple and Passion Fruit flavor with just two calories and zero carbs.
SWAY Energy has partnered with Miss USA and Miss Teen USA to support the organizations new mission to drive authenticity, confidence, and philanthropic spirit in both the pageant participants and inspired young women everywhere.
NIO Cocktails, an Italian startup at the forefront of the premium ready-to-drink cocktail movement, has partnered with Amaretto ADRIATICO to bring you a collection of expertly crafted cocktails with a new generation almond liqueur.
The Marfa Spirit Co. announced the launch of their debut product, Chihuahuan Desert Sotol, and the opening of their tasting room in Marfa, Texas. The Marfa Spirit Co. is the first and only distillery in Marfa, the contemporary art mecca of the United States.
San Francisco-based Rhythm CBD Seltzers, is deepening its presence in its home market with the announcement of its first distribution partner, Bay Area distributor Danlies. In signing with Danline, Rhythm has landed with an early adopter of CBD products which also services brands like VYBES, Daytrip, Kickback, Proposition Cocktail Co. and Kefla Organics in over 900 accounts.
