GREY GOOSE Essences is pleased to announce a partnership with multi-platinum recording artist SZA. She will serve as a creative consultant, lending her bold and expressive artistry to In Bloom, a one-of-a-kind virtual music experience where she'll perform new music from her upcoming sophomore album for the first time.
Splash Beverage Group, Inc. announced that Sam’s Club, a subsidiary of Walmart Inc. the largest retailer in the world, has expanded distribution of it's SALT Citrus flavored tequila by 48% over the first quarter of this year into 20 additional stores. SALT is authorized for sale in 42 Sam’s Club stores primarily in California, Arizona, New Mexico, and Florida.
EnnobleBeverages, a progressive Ready-to-Drink (RTD) business with Franks Red Hot Bloody Mary, Tipsy Tomato Bloody Mary along with TGIFriday’s canned cocktails, has added two industry veterans to their growing company. Jack McCraine was appointed the President of the company along with Scott Ebert as CFO.
To help in navigating the new beverage landscape, Kerry has analyzed its extensive 2021 research on private label trends and created an easy-to-navigate online report designed to provide information about the results and identify the exciting opportunities now shaping the private label space.
Leveraging supply chains, UNSTUCK is on a mission to support refugees. An extension of nonprofit The Tent Partnership for Refugees, the initiative has developed brand partnerships which it believes can create sustainable change, and it’s demonstrating this power through a new launch with yogurt brand Chobani.
Members of the ORVC can now apply their monthly discount codestowards purchases of the world class brands, Casamigos tequila and Josh wine through the ONE ROQ bottle store, offering some of the most competitive online prices on the web for these premium brands.
TX Blended Whiskey and TX Straight Bourbon announced the launch of High Rye Texas Straight Bourbon, the second expression in its TX Experimental Series, a line of products rivaling anything TX has created before.
When REBBL launched in 2011, plant-based functional beverages were still a niche category with little consumer recognition. A decade later, the brand now finds itself turning to innovation in order to bring in new shoppers and stake out space within a mainstream beverage marketplace that has embraced plant-based with open arms.
Long Drink, the brand built on the heritage of the legendary Finnish alcohol category of long drinks, best described as citrus soda with real liquor, announced the hiring of Matt Green as Vice President Of Off Premise Chains. With over 25 years of experience in the CPG and spirits industries, Matt will expand the brand’s growth across the U.S. and propel Long Drink further on its unprecedented growth trajectory which is already growing 500% annualized.
Last week private equity fund WM Partners acquired the performance nutrition brand from previous owner Danone. The deal is part of the firm’s strategy to acquire synergistic brands and then “build operational excellence” in order to better position them for sale to a strategic buyer.
BevNET is proud to announce its inaugural Cocktail Showdown, a pitch competition that will showcase the most innovative and disruptive brands in the rapidly emerging category of spirit-based ready-to-drink and ready-to-pour cocktails. Taking place on August 12, 2021, the competition will be presented as a virtual platform for the hottest new pre-mixed cocktail brands in America.
The Founder & CEO of GT’s Living Foods, GT Dave, announced the Synergy Scholarship on behalf of new, non-profit entity, The GT Dave Foundation. The Synergy Scholarship fund is a $250,000 commitment awarded to LGBTQ+ youth pursuing entrepreneurial careers.
Miss Lacey’s Southern Tea launched two flavors of ready-to-drink canned sweet tea in the Nashville market. The brand recently partnered with fellow Nashville-based Lipman Brothers to distribute their craft tea in grocery and convenience stores across the city, with future plans for expansion.
X2 Performance-the clean, healthy line of energy drinks and pre-workout supplements—announces key executive leadership recruits: EVP of Finance & Operations Scott Greene, EVP of Marketing & Strategic Partnerships Dave Cohen, VP of Sales, Jim Block, VP of Sports & Entertainment Marketing David Benoit and VP of Product Innovation, Chad Cunningham have joined the X2 Leadership Team as the company continues to grow in emerging markets.
