News

Transparent & Pandering AF: Say Hello to GEN Z Water

Just when it seemed the beverage industry had it all figured out when it came selling to millennials, in comes Gen Z. Gen Z Brands is a new Arkansas-based, sustainably packaged bottled water brand that has taken its namesake from its target demographic.

With New Owners, Grillo’s Looks to Accelerate Growth

Late last week Boston-based pickle brand Grillo’s revealed it had been sold to family-owned bakery business King’s Hawaiian earlier this year. While pickles and bread are often sandwiched together, the brand will largely be speeding ahead on its own, according to Grillo’s executives.

Gallery: April’s New Products

As we head into spring, beverage brands are amping up consumers for the warmer months ahead. This month saw new energy boosting shots, oat milk innovations, and two new functional flavors from Vitaminwater. Check out the gallery for the latest from Super Coffee, Fever Tree, and hellowater, in addition to new brand launches, partnerships, and reformulations.

ÈSSE Water To Debut Sparkling Water Line At Target

Award-winning water producer adds new category to its product line: ÈSSE Sparkling - WellnÈSSE Water. Staying true to its focus on using plant-based ingredients, WellnÈSSE Water offers consumers full flavor with added functionality.

Proud Source Water Partners with PepsiCo for Regional Distribution

Proud Source Water announced this week a regional distribution agreement with PepsiCo Beverages North America (PBNA), placing the sustainably-packaged alkaline water brand on blue trucks servicing food service providers, stadiums and retailers in the Western region of the country.