Open Water Debuts Climate Neutral Label And Packaging Refresh
Open Water is taking intentional steps to stand out on the topic of plastic pollution through its unique healthy oceans mission and new packaging.
News
Rowdy Energy Named Sponsor Of Sage Karam For Upcoming Indianapolis 500 Race
Rowdy Energy Drink, the “better-for-you” energy drink brand created by 2x NASCAR Cup Champion, Kyle Busch and beverage entrepreneur Jeff Church, announced that they have partnered with Dreyer & Reinbold Racing to sponsor driver Sage Karam for the Indianapolis 500 Festival.
Ranch Rider Spirits Announces RTD Cocktail: The Buck
Ranch Rider Spirits Co, Texas’ number one premium spirit-based seltzer, revealed its newest premium vodka seltzer just in time for summer – The Buck, a fresh Moscow Mule recipe made with real ingredients.
Watch: BLK & Bold Co-Founders Talk NBA Coffee Collaboration, Growing “Conscious Consumerism”
BLK & Bold co-founders Rod Johnson and Pernell Cezar spoke about the new partnership and product, discussed how brands can effectively incorporate a social impact mission into a CPG business, talked up a potential move into RTD products and shared their advice for coffee-obsessed NBA stars.
Bluecoat Gin Introduces Gin For DIY Hard Seltzer Drinks
Philadelphia Distilling, which in 2006 created the American Dry Gin category with the introduction of Bluecoat American Dry Gin, unveils its first new spirit since 2018 - Bluecoat Gin For Seltzer (94 proof).
Shetland Distillery Launches Space-Themed Countdown Gin
Shetland Reel is pleased to announce the launch of Countdown Gin, a tantalising new collaboration with Shetland Space Centre. The launch brings together two dynamic and ambitious enterprises, both of which operate from the island of Unst, Britain’s most northerly inhabited island.
Gallery: May’s New Products
Beverage brands are welcoming in the summer months with an abundance of new fruity and refreshing products. In this gallery we highlight new releases from Perrier and Honest Tea, brand debuts for Confidence and Figlia, and much more.
STOLI Vodka Celebrates Pride 2021 With Harvey Milk Global Collector’s Edition Bottle
Stoli Vodka and The Harvey Milk Foundation are continuing their partnership with the launch of the limited stock Stoli Harvey Milk Global Collector’s Edition Bottle, featuring art from Paraguayan artist Oz Montania.
Nutrabolt Names Celebrity Trainer And Athlete Ron “Boss” Everline Chief Fitness & Business Ambassador
Nutrabolt, a global leader in sports nutrition, today announces Ron “Boss” Everline as the company’s first-ever Chief Fitness and Business Ambassador.
Blue California Opens New Possibilities In Functional Food and Beverages Following Dihydroquercetin GRAS Status
Blue California’s Taxifolin BC-DHQ with super antioxidant and anti-inflammatory properties is now Generally Recognized As Safe (GRAS) in a range of foods and beverages following a letter of no objection from the US Food and Drug Administration (FDA).
Non-Alcoholic Beer Maker Athletic Brewing Receives $50 Million in Series C Funding
Athletic Brewing, a non-alcoholic (NA) craft beer maker, raised $50 million in a Series C funding from investors, spearheaded by the Alliance Consumer Growth (ACG) and TRB advisors, which concluded on May 11.
Distribution Roundup: TRU Inc. Partners With National Distributors; Weird Beverages Signs First DSD Partner
In this weeks distribution roundup: Tru Inc. launches its functional seltzers at Massachusetts grocery store chains, Weird Beverages signs its first DSD agreement, and updates from Jones Soda and Take Two.
Spirits Feature: How Innovation is Reshaping Identity in RTDs
As the avalanche of RTDs continues to hit shelves nationwide, the very definition of the category remains up for debate. Global data and analytics company Nielsen churns out detailed analytical reports on everything from television to retail, but even they can’t provide a universal definition.
Zest Tea Adds Two More Zero-Calorie Sparkling Teas Flavors
Zest Tea — the most caffeinated tea on the market — is excited to introduce two new sparkling flavors: Blood Orange Mango and Cucumber Melon.