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Taste Radio Insider Ep. 106: The ‘Future’ Of Millennial & Gen Z Brands

The co-founders of next-generation beverage company Future/Proof, spoke about why naiveté, scrappiness and business school connections were critical to the early development of their flagship brand, BeatBox Beverages. They also explained why over-preparation is key to fundraising and how the convergence of lifestyle and liquid play into the company’s trade and consumer marketing strategies.

Spirits Feature: How Cost and Value Drive Pricing and Demand in RTDs

In a rapidly expanding segment that has seen a triple-digit rise in dollar sales over the past year, ready-to-drink cocktail brands that focus on small-batch, craft-forward options can at times struggle with competitive pricing against mass-produced competitors, despite providing the same convenience factor.

Hydralyte Launches ‘Plus Immune System Boost’ Drink Mix

Hydralyte, a company widely recognized for its science-backed rehydration formula drinks, launched Hydralyte Plus Immune System Boost on October 16. Many people don’t recognize the common signs of dehydration such…

Blue Ridge Bucha Announces New Owner and CEO

WAYNESBORO, Va. – Since 2010, Blue Ridge Bucha’s Co-Founders Kate and Ethan Zuckerman and their team have been handcrafting organic kombucha in the Blue Ridge Mountains of Virginia. From the…

Fresca Returns to Shelves with New Packaging

Fresca Original Citrus Sparkling Soda Water is now available at your local grocery store in a new, 500mL six pack. New bottles will be available in select states throughout the…