Nielsen: At-Home Consumption Drives Non-Alc Beverage Sales
“Robust” at-home consumption drove beverage sales over the 4th of July holiday, according to an analysis of all channel Nielsen data by Goldman Sachs Equity Research. Overall beverage sales were up 11.6% year-over-year for the two-week period ending July 11, versus 12.2% growth for the 4-week period and 6.9% for the 52-week period.