News

Slate Aims To Build Lifestyle Brand For ‘Adult’ Chocolate Milk

Aiming to create a better-for-you version of a nostalgic childhood staple, Boston-based Slate Milk is tackling the RTD dairy space with a new line of chocolate milks positioned to serve either as a functional protein recovery drink or as a sweet indulgence, depending on the use occasion.

Elevator Talk: Vervet Brings Bartender-Crafted Canned Cocktails to Los Angeles

Tuan Lee is the co-founder & CEO of Vervet, a startup offering bartender-crafted canned cocktails featuring house-made bitters, fresh produce from California farms and spirits developed in partnership with Ventura Spirits distillery. Using recipes from co-founder and veteran bartender Hope Ewing, the brand delivers modern riffs on classic cocktails.

YUNO Launches Line of BioTactical Drinks

YUNO has launched its line of “BioTactical Drinks” that are designed to mix and match to promote increasedenergy, focus, memory retention, relaxation or even a better night’s sleep. 

WATCH: Hella Cocktail Talks Whole Foods Launch, Adapting to COVID-19

BevNET managing editor Martin Caballero spoke with two of Hella Cocktail Co.’s three co-founders — Jomaree Pinkard and Eddie Simeon — to discuss how the company is exploring its role in the current market environment and adapting to conditions on the ground.

Ugly Drinks Launches Monthly Limited Edition Flavors Online

Ugly Drinks will be working with their community to crowdsource ideas and release a new LIMITED EDITION flavor of their 12 oz. sparkling water range EVERY MONTH via their direct to consumer website (uglydrinks.com).

PepsiCo Launches Two D2C Platforms To Meet Consumer Demand

PepsiCo is pivoting to meet consumer demand online with the launch of two new ecommerce platforms — snacks.com and pantryshop.com. The two storefronts will allow the company to give consumers easy access to the familiar and “comforting” brands they are seeking out during the Covid-19 pandemic, said Gibu Thomas, SVP and head of ecommerce for PepsiCo.

La Luna Mezcal Launches Broad Distribution of Expressions

La Luna Mezcal is expanding distribution to 14 states with agave expressions rarely seen in the U.S. and a competitive bottling that offers a new and rich flavor palate for the mezcal cocktail experience.

Distribution Roundup: OLIPOP Adds Rainforest, Expands Whole Foods

OLIPOP adds Rainforest Distribution, expands Whole Foods and adds Sprouts with exclusive launch of new Cherry Vanilla flavor; So Good So You Adds Sprouts Chainwide with three SKUs of its juice shot line; Ugly Drinks Enters Kroger in Tennessee; NOCCO Adds GNC

Celsius: Revenue Up 95% in Q1

Celsius reported over $28 million in revenue during the first quarter, a 95% increase over the same period last year and a new quarterly record for the brand.