News

Smart Energy Takes C4 “Above the Neck”

Thanks to the addition of nootropic ingredients, the new product gives C4 a foothold outside of athletic performance or fitness-based use occasions, something that the brand’s consumers were already helping to drive.

Ferm Fatale Launches Zero Sugar Probiotic Mocktail

Ferm Fatale, the world’s first zero sugar probiotic mocktail, is kicking off the New Year with the official launch of a line of shelf stable, raw, vegan, organic, probiotic non-alcoholic beverages.

BevNET Live Winter 2019: How Distributors Respond as Categories Evolve

In this video recorded at BevNET Live Winter 2019, KeHE’s Katie Paul and Alex Marx discuss how the distributor is embracing blurring category definitions and utilizing new technology to stay ahead of the industry, as well as how brands can act quickly and adapt to a constantly changing marketplace.

Mother Beverage Rebrands as Poppi

By the airing of its appearance on reality TV show Shark Tank in December 2018, Mother Beverage was already considering a possible rebrand. Now, with co-founders Allison and Stephen Ellsworth having just wrapped filming on a check-in for the show, the apple cider vinegar drink brand has plenty of updates to share, including a new name, different packaging and distribution momentum.

Elevator Talk: Angry Seltzer Delivers Character and Carbonation

Howard Weiss is the co-founder of Angry Seltzer, a highly carbonated craft seltzer brand that’s personifying its flavors and bringing a bit of character and fun to its line of beverages. The startup launched in Miami several months ago and aims to serve families and kids that are seeking a quality seltzer product with personality.

Pepsi Launches New “That’s What I Like” Campaign

With the new year officially here and everyone vowing to restrictive resolutions, Pepsi wants to usher in the new decade a bit differently - by encouraging consumers to unapologetically do what they enjoy, even in the face of others' judgement.

The Top 10 Most Read BevNET Stories of 2019

It's been another busy news year in the beverage world, and, as is tradition, we close out the year by looking back on our top 10 most-read stories of 2019.

BevNET Live Winter 2019: Investment Insights for the 2020s

In this video recorded at BevNET Live Winter 2019 TF Ventures founder Tom First, Piper Jaffray managing director Janica Lane and The Giannuzzi Group's Nick Giannuzzi sit down to discuss the lessons of the past 10 years and what the new decade might look like. The trio touch on the market for corporate exits and the shifting emphasis from strategics towards profitability and proven success.

Gallery: December’s New Products

The final product launches of the year (and decade) saw many brands offer a jolt of energy to consumers, with new caffeinated innovations announced for Pepsi, Gatorade, Soylent and Sol-ti. Check out the gallery for December’s notable product launches, including limited edition cans from Perrier and Recess and the latest from LaCroix.

Distribution Roundup: Silverback Draft Tea Expands to 250 Doors

Silverback Draft Tea Expands to 250 Doors; Clear/Cut Phocus Adds Tops Friendly Market Stores; Rocky Mountain High Brands Grows Distribution for HEMPd Line; Queen City Hemp Expands in Midwest, Southeast; Glanbia Partners with Kalil Bottling Company for Optimum Nutrition Expansion