In the second and final part of our Natural Products Expo East 2018 recap, BevNET covers news emerging from the Organic Trade Association meeting and takes a look at some of the new products and developments in plant-based dairy, kombucha, functional waters and other categories.
Marci Zaroff, who over the past three decades has helped change the way we dress, eat and live, joins the podcast this week. Hear why she’s urging companies to incorporate ethical sourcing and sustainability into their brand strategies, discussed the “perpetual yo-yo” of entrepreneurship, and shared her take on the budding business of cannabis.
A new wave of coffee sodas and sparkling cold brews are aiming to overcome some of the stigma around the niche category and change how consumers view the concept of a carbonated coffee through bold innovations and unique flavors.
As announced in August, WTRMLN WTR is getting into the sports drink category with the launch of WTRMLNSLCE. The move not only diversifies the company’s offerings, but it also puts it into a much higher velocity category than it has existed in previously.
The company has focused on reinvigorating both its marketing and its product development capabilities to better speak to millennials and to properly capitalize on the outreach opportunities provided by social media.
After highlighting a handful of new drinks in our show preview last week, check out the following gallery for a look at some of the other new and forthcoming innovations we saw at Natural Products Expo East 2018.
Welch's Sparkling + Energy is “looking to reimagine the energy drink category around great taste," but, unfortunately, that's about the last thing that this product introduction does for the either the category or for the company.
Overall carbonated soft drink (CSD) sales in the convenience channel were flat in a year-over-year comparison for the four-week period ending on Sept. 8, according to a report from Wells Fargo Securities.
La Colombe’s latest offering is a nitrogen-infused blend of coffee and lemonade, which is the company’s first product to feature citrus.
In this video, NOSH reporter Meagan McGinnes and BevNET reporter Brad Avery examine developments within the sports nutrition space and recap the most notable keto products from this year’s show, including brands like Kitu Life, Rebel, Cave Shake, and Love Good Fats.
Clear/Cut Phocus, a sparkling water infused with 75mg of caffeine from green tea and L-theanine, an increasingly popular amino acid and nootropic also sourced from tea that provides consumers with a more level, focused energy boost without a crash.
Wonder+Well, an organic fruit-essence water for kids, provides the lovable format of a drink box but with no sugar or sweeteners. Co-founder Gregg Lefkowitz identifies that parents are looking for healthier options that get children to drink more water, while still being fun.
Launching with three flavors, including Chocolate Banana, Mango Crème and Strawberry Crème, Fruit Infusions are soy and dairy free, low in sugar (6g), and high in protein (18g from hemp, brown rice, and pea proteins).
In this video interview recorded at Natural Products Expo East 2018 in Baltimore, Dr. Cheryl Mitchell, the head of research and development at Elmhurst 1925, explained how the company promotes sustainability by using a diverse array of raw materials and how that diversity has showcased the unique characteristics of the milks in new ways.
