Genius Announces Line Extension, Opens Series A
Having re-released its flagship product last year, premium coconut smoothie maker Genius is growing its line with the launch of two new flavors set to debut later this year: Coffee and Turmeric.
Review: Komodo Adds New Flavors and Updated Packaging
Komodo is a line of coconut water-based energy drinks that is designed to be a low calorie offering for “those who care about what they put in their bodies.” The brand’s revised flavor lineup (Komodo was a single SKU when we first looked at it back in 2016) consists of three SKUs: Original, Pineapple, and Mango.
Earnings Roundup: Monster Breaks $1B, KDP Integrating
Monster Energy set sales records and hinted at changes to its Mutant line in a call with investors about its Q2 2018 earnings report, while Keurig Dr Pepper continues to integrate its two businesses in the weeks since the merger between Keurig Green Mountain and Dr Pepper Snapple closed. and Keurig Dr Pepper each released Q2 2018 earnings reports this week,
Kroger Announces Launch of Wellness Your Way Festival
Kroger is taking its focus on wellness to a bigger stage, announcing this week the launch of the Wellness Your Way Festival to be held in Cincinnati from October 4-7, 2018 at the Duke Energy Convention Center.
Life On Earth Acquires Just Chill
Functional beverage brand Life On Earth has acquired Los Angeles-based The Chill Group, makers of natural relaxation drink line Just Chill.
Elevator Talk: Liquid Death Aims to Beat Energy Drinks at Their Own Game
In this week’s episode of Elevator Talk, meet Liquid Death -- a water brand that’s looking to make healthy hydration a rebellious experience. Tune in to hear Mike Cessario, Founder of Liquid Death, discuss how the Los Angeles-based brand is using its cool factor to target young consumers looking to stay hydrated in a fun and edgy way.
Review: Fizzy Fox Sparkling Shrub
Fizzy Fox is an upstart line of sparkling shrub drinks that are currently available in three flavors: Pineapple Mint, Berry Cinnamon, and Carrot Ginger Turmeric.
Evolution Fresh Launches Kombucha Line
Evolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha at retailers in seven major U.S. cities: Seattle, Los Angeles, San Francisco, San Diego, Chicago, Boston and New York City.
Taste Radio Ep. 123: How The Millennial Masterminds Behind Yasso Created An $80M Brand
Drew Harrington and Amanda Klane, the millennial masterminds behind frozen Greek yogurt company Yasso, on the keys to building an $80 million brand. How Cali'flour founder Amy Lacey created a thriving direct-to-consumer business for her brand of innovative, vegetable-based pizza crusts.
Trading Up in Tea
Although tea is generally perceived as a better-for-you beverage, millennials are changing the way brands in the category think about innovation.
Fat Profits! The Rise of Keto Beverages
While diet trends come and go, the rapid rise of the ketogenic diet represents a new variation on the evergreen low-carb approach to nutrition.
Indra Nooyi To Step Down as CEO of PepsiCo
Indra Nooyi is leaving PepsiCo as its CEO, ending a run of nearly quarter century of leadership roles at the company. In that time Nooyi became an influential and progressive voice for the beverage industry in corporate America.
Brand Profile: Mother Kombucha Goes Deep in Florida
Looking to create a drink that goes down easy in the Florida heat, Mother founder Tonya Donati has crafted the brand’s identity and products around a light, approachable, and healthy formulation.
League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing
In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.