Expo East 2016: Steady to the Kor
Since launching Kor at Expo West 2015, founder Jordan Retamar has found fertile ground for the development of the brand in the spaces between the functional supplement and cold-pressed juice categories.
Since launching Kor at Expo West 2015, founder Jordan Retamar has found fertile ground for the development of the brand in the spaces between the functional supplement and cold-pressed juice categories.
As far as organic beverages go, these products are not short on on-trend ingredients. Each flavor uses a different base, including varieties with guayusa, yerba mate, and matcha (the only one that is actually derived from tea). They are accented with some slightly more bleeding edge ingredients,
CORE CMO Erik Berniker said the company was motivated to deliver more options to consumers searching for low-calorie, certified organic beverages.
This week, the podcast team is joined by veteran entrepreneur, investor and advisor Tom First who offers his take on emerging trends in the beverage business, including why he sees a big future for gut health and protein. First also shares his thoughts on the kind of beverage companies that are primed to become billion dollar brands.
Famous for building SoBe and selling it to Pepsi for close to $400M, Bello is one of two or three potential strategic additions to the board that Reed is hoping will help him hold off a new slate of directors: activist investors met with the ginger brew and root beer maker on Monday, he said, discussing their own slate of board members.
As of 2013, Zevia has been using a stevia blend based primarily on the compound Rebaudioside A, with natural sweeteners erythritol and monkfruit added to balance the intense flavor.
Bramo’s ready to drink cold brew is a step up from its original offering, which was a pouch-based cold brew coffee concentrate, but it still feels a bit behind the category. Let us explain.
The Newport, Ky.-based company is switching from 12 oz. to a 16 oz. plastic bottle featuring an updated logo, a move CEO David Salmon says will help the brand to better reflect consumer preferences within the RTD tea market.
Shine H2O is a self-described “wellness & performance” water that features a low-calorie formulation that is fortified with vitamin D along with magnesium, zinc, and vitamin B12.
In addition to being the first U.S. brand and first fruit-infused birch water on the market, the beverage is also the only one exclusively sourced from U.S. birch trees in Vermont.
A serial beverage entrepreneur; high-level marketing wizard; a Silicon Valley-funded juice disruptor; a pair of fix-it executives. These are the first five speakers announced today for the BevNET Live Winter conference in Santa Monica, Calif.
The company’s strategy appears to be very focused on being a product that goes behind the bar. While we have a hard time believing that zeroing in on that portion of the mixer segment is the right approach, what Mixwell has created is unique and enjoyable.
For those attending the 2016 Natural Products Expo East, we've created a handy printable Show Planner, which includes a comprehensive list of beverage exhibitors listed both alphabetically and by booth number.
Natural Products Expo East 2016 opens next week, and this edition of the podcast offers our take on how exhibitors and attendees can make the most of the event.