According to a report compiled by food and beverage packaging leader Tetra Pak, more than half of all in-store purchases today are influenced by digital channels, many of which are being accessed via smartphones. Because of this, many food and beverage brands are looking to social media and key influencers to reach consumers where they are: online.
Whether it’s presenting kombucha as a base for cocktails, disrupting self-service growler fills, or elevating the social atmosphere around the drink, Portland-based brands are helping kombucha evolve into a sophisticated, multi-faceted drink with plenty of on-premise appeal.
For now, Wandering Bear is offering a single variety, Straight Black, which is, as the name suggests, straight USDA Organic and Fair Trade cold-brew coffee that doesn’t have any added sweeteners or flavorings.
Two and a half years in, HiTouch services all 52 Whole Foods throughout the Southern California region, including parts of Arizona and Nevada, as well as other natural supermarkets such as Mothers Market, Jimbo’s, and Bristol Farms. The company has also crafted a diverse portfolio of craft food and beverage brands.
New Age begins rolling out Marley Mate, Pulse adds regional distribution for Natural Cabana coconut waters, while MALK Organic and Vive make gains in California and other Western regions.
Over the first half of 2017, LifeAid landed several major retail placements in the natural and conventional grocery channel, part of the company's transition from an e-commerce-focused business model to one that includes a stronger presence in traditional brick-and-mortar stores.
In a conversation with BevNET assistant editor Marty Caballero, Thomas discussed the origins of Townshend's, a premium tea retailer based in Portland, Ore., and its development of Brew Dr., which has become one of the fastest-growing brands in the breakout kombucha category. This week's episode of Taste Radio is presented by Virun.
While Bizzy aren’t the only cold-brew coffee to migrate into shot form, they have certainly done a great job of crafting something that’s well executed.
Bulletproof is shooting exclusively into Whole Foods nationwide with its first ready-to-drink line of cold brew butter coffees, a long rumored expansion from the company’s ground coffee and cafe business.
McDonald’s USA announced yesterday a partnership with The Coca-Cola Company, Inc. to introduce ready-to-drink versions of its McCafé line of coffee frappes to retailers in early 2018.
The hottest new beverage brands will take the BevNET Live Winter 2017 stage for the 14th edition of the New Beverage Showdown. BevNET’s signature beverage brand pitch competition will return to the winter conference in Santa Monica on December 4th and 5th.
Bevi now offers two SKUs — green tea and rose tea — from Sound as options within its system. Launched in late July, the partnership marks Bevi’s first affiliation with an independent beverage brand.
Soylent co-founder and chief technology officer John Coogan has left the company to pursue independent consulting; Long Island Iced Tea Corp. brings on Rob Stefanizzi; Shawn Sugarman leaves Moon Juice; Sidney Horn joins Halen Brands
Most third wave, independent, and premium coffee roasters have tried to steer clear of pumpkin spice, so it’s somewhat against the grain for La Colombe to attempt this. That means that there’s additional pressure on to make it something really special.
