As part of a wide-ranging discussion, Scott Uzzell, the president of Coca-Cola's Venturing and Emerging Brands (VEB) unit, discusses the three pillars of VEB's investment strategy and why he views modern marketing and integrated technology as critical to the future of the beverage industry.
Seven years after Bulletproof Coffee's debut, a new generation of entrepreneurs and brands have begun building the niche product into a legitimate RTD coffee sub-category, each taking different approaches towards tweaking Asprey’s original formula and expanding the drink’s customer base.
Spurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun exploring alternatives to HPP.
The brand extensions, which include a new two-SKU line of low-calorie drinks dubbed BodyArmor “Lyte” and a line of electrolyte-infused bottled waters, were introduced as retail sales of BodyArmor continue to surge.
Normally, we applaud companies that choose to shift into a more proprietary or premium package, but, in the case of Black Medicine, moving to a 9.5 oz. slim can is great move.
New Age CEO Brent Willis explained that the combination of his company’s sales and marketing resources along with consumers’ strong identification with Bob Marley as a public figure made the partnership an ideal opportunity for New Age to make its long-planned entrance into the RTD coffee segment.
Cave Shake is a vegan meal replacement shake that uses coconut milk as its base ingredient. Calling itself a shake as well as a dessert (and using the term “ready-to-eat”), this product seems to straddle the lines between food and beverage.
Held on Sunday, Dec. 4 — the day before BevNET Live Winter 2016 begins — at the Loews Hotel in Santa Monica, Calif., the Beverage School session is a key learning and networking opportunity for early-stage beverage entrepreneurs and industry newcomers.
Califia Black Label Cold Brew represents the first time that the company has released a ready-to-drink straight cold brew. It was really the only piece missing from having a truly complete line.
Trimino co-founder and CEO Peter Dacey, speaking with BevNET at the 2016 edition of the NACS show hosted last week in Atlanta, lauded the brand’s performance over the past year, in which Trimino expanded its retail presence outside of the Northeast and saw volume increase by 400 percent.
Held from November 6-9 at the McCormick Place in Chicago, Ill., Pack Expo 2016 will feature over 2,200 exhibits. The show is notable for the size and complexity of its exhibits, many of which feature full-scale, functioning packaging lines.
Last week BevNET met with dozens of non-alcoholic beverage exhibitors at the National Association of Convenience Stores 2016 show, and most indicated that health and wellness trends continue to have a gradual, yet significant, impact on the way that beverages are sold and marketed in the channel.
The quarterly report, which was released on Monday and includes input from retailers representing over 15,000 convenience store locations in the U.S., downgraded its 2016 energy drink sales growth projection for the second consecutive quarter, dropping from 7 percent to 6.3 percent, with further deceleration expected.
Speaking at NACS, Sipp founder and CEO Beth Wilson told BevNET the C-store channel represents an ideal opportunity to address consumers’ demand for better-for-you beverages, specifically via the brand’s can package.
