The Coconut Water Situation
Coconut water has seen a surge of innovation of late with brands pushing the category into previously unchartered territories via new products, packaging choices and processing methods.
Review: KonaRed Cold Brew
KonaRed has created a line of cold brew coffees, launching with three flavor varieties: Original, Espresso, and Hawaiian Vanilla. Each one includes Kona and Colombian coffee as well as coffee fruit extract.
Selling The Sales Team: Acosta Buys Ignite Sales & Marketing
The purchase brings a high-touch set of account managers who foster the growth of mid-sized businesses into a brokerage and sales strategy firm that deals with the largest companies in the world.
Press Clips: Pepsi Promotes 1893 with “Soda Sommelier”, SodaStream Behind Fictional “Heavy Bubbles” Brand
AdWeek spoke with Pepsi’s vice president of marketing Chad Stubbs, who said the brand was “inspired by the mixology craze” and could serve “as a perfect standalone beverage or a perfect compliment to cocktails.”
Review: Coco Community
Coco Community is a new “craft” coconut water from All Market, Inc., which is better known as the company behind Vita Coco. The USDA Organic, Non-GMO Project verified, and Fair for Life Certified product is a not-from-concentrate coconut water that is pasteurized and packaged in a PET bottle.
Hiperbaric to Introduce New HPP Verification Program
The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.
WellWell Launches at Whole Foods
The brand is currently making its debut at 33 stores in the grocer’s northeast region, where it retails for $4.99 per 12 oz. bottle.
Review: Califia Farms – Three New Products
In this review, we’re taking a look at Califia Farms’ three most recent non-coffee offerings: Cali Coco, Ginger Almond Milk, and Matcha Almond Milk. Launched at Expo West 2016, these products are hands down the company's best flavors yet.
Steaz Hits The Sale Block
Documents obtained by BevNET indicate that Steaz has retained the services of First Beverage Financial, the investment banking arm of First Beverage Group, who have sought a $30 million minimum bid to acquire the company.
Pitch Your Beverage Brand to the Industry in the New Beverage Showdown 11
The New Beverage Showdown provides a fantastic opportunity for young beverage brands to gain exposure and feedback. Presentations are in front of the 500+ BevNET Live attendees, as well as hundreds of livestream viewers. Over 40 applications are expected to be submitted; only 15 will be offered the opportunity to present in the semifinals. The only way to be considered for the competition is to submit an application by the May 20 deadline.
Tennis Stars John Isner and Steve Johnson Invest in Runa
Runa co-founder and president Tyler Gage said the company intends allocate its new funds through strengthening its consumer marketing efforts, a component of which will be putting Runa’s new investors to work.
Expo West 2016 Video: Koa Starts to Sparkle
A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video, Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.
Review: WellWell
WellWell is an entry into the cold-pressed and high pressure processed (HPP) beverage space that is attempting a less traditional approach to branding and marketing.
BevNET Live Summer 2016: Get In Shape to Grow with Jillian Michaels, CAVU, Tom First
The scheduled speakers combine beverage industry experience with leaders in innovation, investment, and brand-building. Also on the schedule for the event is the 11th version of the New Beverage Showdown, sponsored by VEB, as well as a pre-conference “Beverage School” for startup companies.